Alright – so today we’ve got the honor of introducing you to Etienne Brown. We think you’ll enjoy our conversation, we’ve shared it below.
Etienne, thanks for joining us, excited to have you contributing your stories and insights. Do you wish you had started sooner?
I wish I started my creative career earlier. I grew up doing everything to put me on this path, but really wanted to go further into sports. I couldn’t ever make up my mind though. If I had to guess though, I would’ve imagined myself as a studio instrumentalist or producer, not a songwriter or wanting to put projects together. I loved listening to the words in hip-hop music but never thought anything of writing my own, I just thought it was cool that they could do it. I also didn’t think much of the cover arts or packing of the music but now that’s what I like thinking about. I think if I started earlier, I would just have a much better understanding of the business because I would’ve spent more time with it. There’s a lot of other small things I could have picked up sooner too, but I think experience plays the biggest role in perfecting all the things surrounding the music. That time would be nice.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Etienne Brown AKA Tiien. I’m a songwriter from Shreveport, Louisiana currently based in Atlanta, Georgia. I have been into music my entire life, playing instruments but dropped all of it and sort of accidentally picked it back up around high school, as a writer this time. This led to me making a lot of my own music, primarily Hip-Hop and some rock style and becoming pretty obsessed with all of the parts that go into creating and marketing a song or project. After a while of finding my path through artistry, up to now I realized I had developed a large set of skills and the self belief to create, market, and apply a crazy work ethic to any creative project I work on.
Of course, by being in the field I have made an effort to rub shoulders with many out there just like me and these people are talented! Unfortunately, making it in this creative world isn’t about how talented somebody is but others can help. I found out that by developing these skills I could really help some of these people who just need a little extra push in a certain area. This led me to creating Made in Difference Entertainment. Made in Difference Entertainment is a production company focused on artist development and content creation. Right now, what we offer is our OTW Album Camps. A series of albums created from scratch when we get groups of artists, producers, and all kinds of creatives to work together from creation to the concert after release. By participating in these camps, artists will get to meet and learn from others in their field, add new music to their professional catalog, receive new high quality content for their use on social media, and have the chance to profit by selling tickets to their concert.
Our goal with these album camps is to give all artists the full experience of a project done the right way, while introducing them to all kinds of new markets and networks. This way you get to work on the album and market it with others all working toward the same goal, and we hope this experience will pave the way for creatives to continue working and thrive in these new markets to grow with us. We simply want to help creatives expand their influence by bringing their ideas to life.
How can we best help foster a strong, supportive environment for artists and creatives?
I think society should be slightly educated in the creative career fields. We brush over them in school, but I mean really learn about them. What is considered creative? Why are they often looked down on? Why are the wealthy creatives paid the amount they get? Many turn away from their natural talents because of these societal pressures when they could be doing the coolest thing ever. Nobody who does the coolest thing ever will think it until it’s obvious so they need society! People have such a warped view on the creative industries as a whole that it ruins how they treat their friendly neighborhood creator vs. someone famous who doesn’t really do much at all. Just take some time to understand how the industry itself works before judging those in it, and support your creative friends! They work hard for you (but they’ll never tell you that).
Is there a particular goal or mission driving your creative journey?
I have had about 21 jobs in my life at 25. I’m not a bad worker but I might be a bad employee. I struggle to stick with these jobs because even when I get a cool job, I always have the idea in the back of my mind that I could be bringing my ideas to life instead of just working on them in my free time. Since I came up with the ideas for my business, I have a gotten a different understanding of my purpose and it gets me excited to work on it. Of course, I’d like to be less stressed about finances but I really want to just make the coolest things ever. Albums, videos, concerts, and anything that we can do to make life better for someone who likes to also make cool stuff. Stuff that I would have been obsessed with as that kid on Youtube, wondering how people do these things.
Contact Info:
- Website: https://www.madeindifference.com
- Instagram: https://www.instagram.com/midtiien
- Linkedin: https://www.linkedin.com/in/etiennebrown/
- Youtube: https://youtube.com/@midtiien