We recently connected with Ethel Weaver and have shared our conversation below.
Ethel, looking forward to hearing all of your stories today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
At Camellia Lux Scents, every product we create tells a story—one of elegance, timeless beauty, and the luxury of nature. The name Camellia holds deep meaning and reflects the essence of our brand.
The Camellia flower is renowned for its exquisite beauty and symbolism. Native to the tropical and subtropical regions of eastern and southern Asia, from the majestic Himalayas to the serene landscapes of Japan and Indonesia, it has been celebrated for centuries as a symbol of admiration, perfection, and refined elegance. In many cultures, the Camellia represents love, devotion, and purity, values that resonate deeply with the products we create.
The word Lux embodies the opulence, sophistication, and indulgence we strive to offer in every candle, perfume, and diffuser. It speaks to the experience we want our customers to feel—luxury that’s both attainable and unforgettable.
Together, Camellia and Lux create a name that is as rich in meaning as the scents we craft. Inspired by the natural beauty of the Camellia flower, our products are designed to transport you to moments of serenity and luxury, wherever you are.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
The Story Behind Camellia Lux Scents
At Camellia Lux Scents, every product we create tells a story—one of elegance, timeless beauty, and the luxury of nature. The name Camellia holds deep meaning and reflects the essence of our brand.
The Camellia flower is renowned for its exquisite beauty and symbolism. Native to the tropical and subtropical regions of eastern and southern Asia, from the majestic Himalayas to the serene landscapes of Japan and Indonesia, it has been celebrated for centuries as a symbol of admiration, perfection, and refined elegance. In many cultures, the Camellia represents love, devotion, and purity, values that resonate deeply with the products we create.
The word Lux embodies the opulence, sophistication, and indulgence we strive to offer in every candle, perfume, and diffuser. It speaks to the experience we want our customers to feel—luxury that’s both attainable and unforgettable.
Together, Camellia and Lux create a name that is as rich in meaning as the scents we craft. Inspired by the natural beauty of the Camellia flower, our products are designed to transport you to moments of serenity and luxury, wherever you are.
Finding Light in Uncertain Times: The Birth of Camellia Lux Scents
The journey of Camellia Lux Scents began during one of the most challenging periods in recent history—the COVID-19 pandemic. Like many, I found myself spending more time at home, disconnected from the bustling world outside. It was during this time that I turned to something I had always loved—candles.
Burning candles has always been more than just an everyday ritual for me. It’s a moment of peace, a way to relax, and an invitation to enjoy the quiet beauty of life. With so much uncertainty around, I decided to channel my love for candles into a creative outlet: I began experimenting with making them myself.
What started as a personal hobby quickly grew into a passion. Perfecting each candle, from the scent to the finish, brought joy and purpose to my days. As I mastered candle making, I realized I wanted to share that sense of calm and luxury with others.
But my vision didn’t stop there. After seeing the impact my candles had, I wanted to expand that feeling of indulgence to other areas. That’s when I introduced perfumes and reed diffusers, bringing a wider range of luxurious scents to homes and lives.
Camellia Lux Scents was born from a love of creating moments of peace and beauty in a world that sometimes feels chaotic. Each product is a reflection of that love, crafted to inspire calm and elevate your everyday.
Can you share one of your favorite marketing or sales stories?
A Memorable Moment at a Festival Event
Attending festival events is one of my favorite ways to connect with people and showcase the heart of Camellia Lux Scents. One event stands out as a reminder of why I pour so much care into creating high-quality products.
I had traveled quite a distance for a weekend show, spending an entire day setting up my booth. Early on the first morning, before most people had even arrived, a woman came by at 8 a.m. to check out my perfumes. As she sampled the scents, she recognized one and shared a story with me: she had purchased a similar product from someone else in the past, but was disappointed because the fragrance didn’t last all day.
Curious and hopeful, she asked if she could try one of my testers. I gladly obliged, letting her spritz the perfume. She mentioned she’d walk around the event to explore other vendors and see how the scent held up over time.
The day went on, and as the event wound down around 7:30 p.m., the same woman returned to my table. She looked excited as she told me, “I’m sold on this fragrance—it lasted all day!” She purchased the product, and seeing her satisfaction made my day.
Moments like these reaffirm why I do what I do. Knowing that my products deliver not only luxury but also lasting quality inspires me to keep striving for excellence.
What’s worked well for you in terms of a source for new clients?
Building Partnerships with Local Boutiques
At the start of 2024, I noticed an exciting trend: several local boutiques were inviting small businesses to showcase their products. It felt like the perfect opportunity to expand the reach of Camellia Lux Scents.
With determination and a collection of my finest perfumes, colognes, candles, and reed diffusers in hand, I reached out to these boutiques. Rather than simply pitching my products, I visited the stores personally, giving the owners a chance to experience the quality of my creations firsthand.
Through these visits, I was able to build genuine relationships with the boutique owners. Together, we developed a sense of partnership—one where we consider ourselves a team. They love the products, and their customers have responded with enthusiasm, appreciating the craftsmanship and luxurious quality Camellia Lux Scents brings.
Collaborating with local boutiques has been an incredibly rewarding experience. It’s amazing to see my products finding their place in these charming stores, reaching new customers who value elegance and lasting quality.
Contact Info:
- Website: https://Camellialuxscents.com
- Instagram: https://www.instagram.com/camellialuxscents/
- Facebook: https://www.facebook.com/profile.php?id=100085261881139
