Alright – so today we’ve got the honor of introducing you to Estina J. We think you’ll enjoy our conversation, we’ve shared it below.

Estina, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?

Estina is a woman on the go. Working as a nurse since 2013, she has learned more than the art of patient care – she’s developed a talent for getting the effect of a full face of makeup without foundation, contour or highlighter. Believing in the power of a beautiful lip color and an elegant lash, she founded Gloss’d Cosmetics in 2019 with professional women and minimal makeup lovers alike in mind. In 2022 she rebranded and their new brand is Estina J. They provide quality products and everything from long lasting velvet matte lipsticks, to highly pigmented non-sticky glosses. All products are formulated with both beauty and comfort in mind. To provide a range of highly pigmented, attractive options for women who want a boost without the hassle of a full makeup look. Not a fan of lipstick? No worries, the lashes are full and soft, with choices for both the woman who wants to add subtle glamour to her look or the diva who wants her eyes to be the center of attention. Estina J is for ladies on the go and women who adore simplicity.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

At Estina J, we believe in keeping it simple and making beauty accessible for everyone. Our focus is on creating products for lips. From lipsticks to glosses, in an array of shades that everyone can enjoy. If you’re looking for makeup that won’t overwhelm you with to many choices, you’ve come to the right place. If you’re a woman who adores simplicity, then you can trust us to provide quality products and the latest trends in a user-friendly atmosphere. We are dedicated to making beauty an enjoyable and easy experience for everyone. We have been featured in FOX News, CBS and NBC affiliates. We’re currently selling our products online with Walmart and have partnered with Ipsy & BoxyCharm. You can also download our mobile app from the App Store and the Google Play Store to make your shopping experience a breeze.

Can you tell us about a time you’ve had to pivot?

In May 2019 I launched my first brand, Gloss’d Cosmetics. I also tried trademarking the name that same year. Unfortunately, I couldn’t because there was another company that had a lip gloss with the word Gloss’d in it and spelled the same exact way. That caused me not to be able to market the way I wanted or should because I was afraid of getting a cease and desist letter. So I didn’t do a lot of marketing or selling during that time. I thought long and hard to come up with a unique and catchy name for almost 2yrs. Finally, in May 2021 my attorney submitted my application to the USPTO and my trademark was a registered mark in August 2022. To my business owners if you can, trademark your name. To inspiring business owners, before you start and build a business, make sure that name is available.

Contact Info:

• Website: https://estinaj.com
• Instagram: www.instagram.com/estinaj
• Facebook: Estina J
• Other: linktr.ee/Estinaj

Image Credits
BK Studios