We caught up with the brilliant and insightful Esther Nichols a few weeks ago and have shared our conversation below.
Alright, Esther thanks for taking the time to share your stories and insights with us today. Was there a defining moment in your professional career? A moment that changed the trajectory of your career?
Yes, my defining moment came in May of 2023. After one of my fitness classes, I asked participants to provide feedback as to how the class has helped them. One of the participants told me that prior to her attendance in my 12 week weight loss challenge, she wanted to loose weight and get in shape. She was going to her therapist for joint pain and increased mobility. She said her doctor told her that her range of flexibility/motion started off at 30%. But by the time the challenge ended, she was up to 85%. Her doctor told her to keep doing what she was doing. In addition to that, she also lost 10lbs and is able to do housework around the house with ease. I was elated to hear this coming from her mouth. And that is my defining moment!!!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I got into the fitness/wellness business in 2013 when I was hired to be a Program Coordinator for the Enhance Fitness Program through the National Kidney Foundation of MI. While there, I learned alot about the kidney and diseases that effect the Kidney such as CKD, diabetes and high blood pressure. I also learned alot about nutrition, exercise, coaching, and advocacy. I was taught how facilitate workshops, work on community grants and train people how to become fitness instructors. Sounds great right. My dream job. I enjoyed EVERY MINUTE of Working for such a Prestigious company– until they closed my branch office. Saddened but not defeated, I decided to start my own wellness business that has something for everybody. Thus KASSN Fitness was born. It’s the acronym for Kids, Adults, Seniors, and Special Needs. In other words, a wellness program that provides Fitness, Spiritual Guidance, and Life Coaching for those who want to lead a more productive life. I recieved my certificate in Life Coaching through Udemy online courses, my group fitness certification through AFAA and my ministers license through my church, Christ Deliverance Center Ministries. All three of these certifications in addition to the knowledge I’ve obtained while at NKFM sets me apart to provide wellness for the Mind, Body and Spirit
Other than training/knowledge, what do you think is most helpful for succeeding in your field?
Showing people that you REALLY CARE. It’s not just the knowledge, though important. It’s really about personal relationships that you make with other people that really counts. When people feel that you really are concerned about their well-being, they will buy into your product. For example, I had a lady to attend one of my fitness classes. She told me about some problems her husband was having. I told her I believe in the power of prayer and if I could pray with her about her husband. She said yes. We prayed over the phone that when brought to the hospital, he would be ok and nothing major would impact his health. Well, she called me the following day and said, Esther he is fine. No major issues other than needing rest. After that encounter, she now recruits other people to my class.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I practice what I preach– literally. I’m a fit, feminine and friendly woman who revere’s God, feels good about herslef and wants others to feel the same way. I’m my best advertisement/marketing campaign. People read you before they listen to what you say. What does my life say about me when I’m not speaking? 70 percent of all communication is non-verbal. Therefore, I choose to allow my lifestyle to speak volumes for me.
Contact Info:
- Website: www.establishedenterprises.net
- Instagram: Esther Nichols
- Facebook: Esther Nichols
- Linkedin: Esther Nichols
Image Credits
Keys of The Kingdom Consulting Christ Deliverance Center Ministries AFAA Group Fitness UDEMY Life Coaching