We’re excited to introduce you to the always interesting and insightful Esther Iwunze. We hope you’ll enjoy our conversation with Esther below.

Esther, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Nine years ago, as a seasoned nurse with 19 years specializing in geriatric care, I embarked on a journey that would redefine my career trajectory. My experience working with seniors struggling with disabilities and isolation illuminated a glaring need for compassionate and individualized care solutions beyond the confines of traditional nursing environments.

Driven by a deep-rooted passion for serving seniors, I embarked on a new venture, establishing “Yes to Home Care” with my husband—a business venture that aimed to address the myriad challenges faced by aging individuals seeking independence and companionship. This transition from nursing to entrepreneurship was underscored by a desire to offer seniors not just care, but dignity, independence, and meaningful connections.

Navigating the initial stages of my business, I encountered the challenge of creating awareness and attracting clients in a crowded market. Seeking a novel approach, I envisioned a platform that would revolutionize how seniors access essential resources and services—thus, Senior Trade Shows was born. This expo platform not only served as a bridge between seniors and service providers but also transformed the narrative by empowering seniors to take charge of their well-being through informed decision-making.

Through Senior Trade Shows, I found a way to not only supplement my business revenue but also establish a strong presence within the senior community. This initiative not only enhanced brand credibility but also positioned me as a trusted authority within the realm of senior care. Most importantly, it provided a lasting impact by empowering seniors to navigate their futures with confidence and autonomy.

In building this platform, my aim was clear—to offer seniors a comprehensive resource hub that transcended traditional boundaries, fostering connections, awareness, and a sense of empowerment. Today, as the Senior Expo Trailblazer, I continue to champion the cause of seniors, guided by a steadfast commitment to enhancing the lives of aging individuals through knowledge, collaboration, and compassion.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Esther Iwunze, an esteemed empowerer and Entrepreneur renowned for her transformative impact in the senior community and beyond. With a profound background as a seasoned nurse specializing in geriatric care, Esther’s journey led her to establish “Yes to Home Care” alongside her husband, a business venture dedicated to providing seniors with dignity, independence, and companionship.

Recognizing a need for innovative solutions, Esther pioneered Senior Trade Shows—a groundbreaking expo platform that revolutionized access to crucial resources for seniors, reshaping their decision-making process. Through this initiative, Esther not only elevated her brand’s credibility within the senior care landscape but also solidified her role as a trusted authority and advocate for empowered aging.

With a keen focus on fostering connections and empowerment, Esther’s mission as the Senior Expo Trailblazer extends beyond conventional boundaries, striving to enhance the quality of life for aging individuals through knowledge, collaboration, and compassion. Her dedication to serving seniors and senior-focused brands sets her apart, offering a unique blend of expertise, insight, and unwavering commitment to promoting informed and empowered aging.

How about pivoting – can you share the story of a time you’ve had to pivot?

I have demonstrated a flexibility and adaptability to pivot when necessary throughout my entrepreneurial journey in the senior care industry. A significant moment of pivoting arose when I transitioned from my traditional role as a nurse specializing in geriatric care to founding “Yes to Home Care” with my husband. This shift marked a pivotal moment where I embraced entrepreneurship to address the diverse challenges faced by seniors seeking personalized and compassionate care outside conventional healthcare settings.

Moreover, the creation of Senior Trade Shows was another pivotal shift that enhanced my impact within the senior community. Recognizing the need for a novel approach to connect seniors with essential resources and services, I pioneered this expo platform. This transformation not only encouraged informed decision-making among seniors but also strengthened my credibility and authority in the realm of senior care.

These pivotal moments underscore my ability to pivot strategically, fostering innovation and empowerment within the senior community and beyond. Embracing change and adapting to new challenges has been integral to my journey as a trailblazer in empowering aging individuals to lead fulfilling and dignified lives.

Any advice for growing your clientele? What’s been most effective for you?

One of the most effective strategies for growing my clientele has been leveraging expos as powerful platforms for direct, face-to-face engagement with my ideal audience. Expos provide a dynamic space to generate substantial leads, foster meaningful networking opportunities with both seniors and industry professionals, and forge strategic partnerships with businesses that complement my own. By strategically aligning with expos, I have been able to expand my client base significantly by tapping into a large pool of my target demographic and establishing direct connections with them.

In addition, we have successfully cultivated a strong network of partnerships, showcasing a proactive approach to building community support and positioning ourselves as a valuable resource. This strategic collaboration has not only enhanced brand visibility but also solidified trust and credibility among clients and industry peers, ultimately contributing to the growth of our clientele.

Contact Info:

• Website: https://www.estheriwunzeconsulting.com
• Facebook: https://www.facebook.com/EstherIwunzeconsulting/
• Linkedin: https://www.linkedin.com/in/estheriwunze/

Image Credits

Non all are my images