We caught up with the brilliant and insightful Estephania Garcia a few weeks ago and have shared our conversation below.

Estephania, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Yes! We’re all about helping women, Hispanic-owned and Dallas-based businesses stand out online with high-quality social media content and strategic design. At Estephania Designs, Connection Matters:

Design needs three things to be truly successful: strategy, skill, and heart.

That’s why I take the time to get to know every single client we work with. I love making meaningful connections through shared experiences, culture, and values.

As a proud graduate of GPISD and The University of North Texas at Dallas, I love giving back to my community and elevating Dallas-based businesses with modern, professional branding and social media.

As a proud Hispanic, I love connecting with other Hispanic, Latina business owners to create a brand identity that helps you stand out and gain a competitive edge. (We’re all about the #marcaschingonas around here!)

And as a proud small business owner, I understand the specific challenges you face. That’s why I’m passionate about creating a brand identity that attracts your ideal clients and shows off your value, mission, and purpose.

Estephania, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Estephania Designs provides strategic, modern design for Hispanic, women-owned businesses in Dallas and above! We help brand new businesses create their identity, and we also refresh tired brand identities for existing businesses who need something new.

I’ve been designing for a long time – I sold my first logo when I was just 18! – and I have a passion for helping Hispanic-owned businesses stand out and thrive! Before I opened Estephania Designs, I sharpened my skills as a lead graphic designer and content creator for both start-ups and international marketing agencies.

Now I get to design and lead our team in creating scroll-stopping content, on-brand graphics, and intentional brand identities. I’m grateful to be doing my dream job, and I’m passionate about helping you succeed in your own dream job, too!

Estephania Designs is your go-to for creative brand identity, social media management, and logo design in Dallas. Our experienced team is skilled at creating designs that get noticed and clearly, effectively communicate your message. We take your passion for your business seriously, and create graphics that match your level of expertise!

Any insights you can share with us about how you built up your social media presence?

Building a social media presence that speaks to your ideal audience takes hard work, strategy and consistency. It’s something I had to learn the first three years in business, but I didn’t give up and continued to post, tell others my story and show my work. What helped me build a community, a relationship with my audience was attending networking events and getting to know my followers. Or simply booking a quick call to connect, collab, etc. Social media is to be social, so my advice for someone who is just starting out is to be active, engage with other’s content, build a relationship further than the likes and sales.This will help establish credibility, trust, and loyalty. No matter what you announce or post, they will be eager to hear more about it or buy from you.

3 Tips:

– Determine what your goals are with your platform. Why are you on Instagram?
– Who is your ideal audience? And create content for them. Their pain points, etc.
– Be consistent with your branding, voice, images, messaging, etc.

Can you talk to us about how your funded your business?

I started my business as a junior in college. I had no capital other than my part-time job and savings from my freelance jobs. The only equipment I needed was my laptop, phone and the desire to grow and build a name for myself and help my hispanic community of business owners. This proves there are no excuses to pursuing your dreams.

Contact Info:

• Website: https://www.estephaniadesigns.com/
• Instagram: https://www.instagram.com/estephaniadesigns/