We recently connected with Esmeralda Cantu and have shared our conversation below.

Esmeralda , thanks for joining us, excited to have you contributing your stories and insights. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

Well, in my opinion, success is a combination of several key factors. First and foremost, having a clear vision and setting specific goals is crucial. It gives you a direction to work towards. Secondly, perseverance is essential. Challenges and setbacks are inevitable, but pushing through and staying determined can lead to great accomplishments.

I remember a time when I was working on a project that seemed impossible to complete. There were countless obstacles, but I kept my goal in mind and worked tirelessly to find solutions. Eventually, I succeeded, and that experience taught me the importance of resilience.

Networking and building relationships also play a significant role in success. Collaborating with others, seeking guidance, and learning from their experiences can provide valuable insights. I once worked with a group of women who became a mentors to me after I nearly lost one of my first job’s as an Esthetician and their guidance helped me navigate my career more effectively.

Continuous learning is another crucial aspect. Adapting to changes, staying updated with industry trends, and expanding your skillset can give you a competitive edge. I recall a time when I took a leap to learn a new technology, and that decision significantly boosted my career prospects.

Overall, achieving success requires a combination of determination, adaptability, continuous learning, and the ability to build meaningful connections. It’s not always an easy journey, but the rewards are definitely worth it.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I entered the world of Esthetics after completing my studies and graduating from beauty college back in 2013. Initially, I gained experience as a facialist, starting my journey with a corporate franchise right after beauty college. After a few months, I transitioned to another corporate franchise that specialized in body waxing and brow services, where I honed my skills for about a year.

However, my career truly took off when I decided to venture into entrepreneurship. This move allowed me to focus on my true passion—the art of shaping eyebrows. Over time, I perfected this skill, and my dedication led me to combine brow shaping with lash extensions and lash lifts, along with offering top-notch skincare services. Why limit the focus to just one aspect of the face? This holistic approach encouraged me to market comprehensive facial enhancements to my audience.

For me, it’s all about harmonizing exceptional brow work with the perfect set of lash extensions. It’s like serving a delicious cheeseburger without the fries—it’s an essential combination! This commitment to providing a full-spectrum facial transformation experience is what sets me apart from others in the industry.

I’m immensely proud of my journey, from my humble beginnings to now being able to offer a range of services that create a complete and stunning look. What I want potential clients to know about me is that I’m not just an Esthetician; I’m an artist who crafts facial beauty through precise brow shaping, lash extensions, and skincare expertise. My brand stands for enhancing natural beauty while embracing the potential of every individual’s unique features.

Have any books or other resources had a big impact on you?

Certainly! A few resources that have had a profound impact on my management and entrepreneurial mindset include “Mastery” and “The Laws of Human Nature” by Robert Greene, as well as “The 1-Page Marketing Plan” by Allan Dib. These works have significantly shaped my perspective on entrepreneurship, broadening my understanding of managing daily operations and interpersonal dynamics. They’ve provided insights into emotional intelligence and effective audience targeting strategies that have been instrumental in my journey.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe that my reputation within the market was established through my commitment to delivering exceptional brow work characterized by precision and cleanliness, coupled with a strong focus on providing outstanding customer service. My dedication to consistently delivering high-quality results has been a cornerstone of my reputation-building journey.

Contact Info:

• Website: www.babeestheticsbody.com
• Instagram: Babeestheticsbody
• Facebook: Babeestheticsbody