We recently connected with Eryn Gilson and have shared our conversation below.

Eryn , thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

EGC Marketing’s mission revolves around supporting small businesses and mission-driven organizations to enhance their digital presence and amplify their impact. We recognize the critical role these entities play in sustaining the local economy. One of the significant hurdles they face is gaining exposure and connecting with their ideal audience. This understanding stems from our deep-rooted passion for the small business community. To address these challenges effectively, we’ve developed a flexible business model tailored to meet businesses at their current stage, ensuring they receive the care and support they need without compromise. Our offerings range from consulting to full services, and we are excited about the upcoming launch of an educational platform to further assist small businesses. This mission is meaningful to us because it not only helps small businesses thrive but also fosters a healthier, more robust local economy.

Eryn , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

EGC is a boutique marketing agency specializing in supporting small businesses. We embarked on our journey with a clear mission: to understand and address the unique marketing challenges that small businesses face, such as limited budgets and a lack of resources. We’ve been motivated by a passion to not just offer marketing solutions but to craft strategies that are both cost-effective and impactful, ensuring that even the smallest businesses can achieve their marketing goals.

Our Services:
At EGC, we offer a range of marketing services designed to encompass the various needs of a small business. Our offerings include:

Digital Marketing: SEO, PPC, and social media strategies tailored to increase visibility and engagement.
Content Creation: From blog posts to online content, providing voice and narrative to brands.
Brand Strategy: Helping businesses establish a strong, cohesive identity that resonates with their target audience.
Consulting Services: Offering advice and strategies to navigate complex marketing landscapes effectively.
What Sets Us Apart:
What differentiates EGC is our client-first approach. We pride ourselves on being flexible and accommodating, understanding that each small business we work with has unique needs and constraints. Our holistic approach to marketing ensures that we’re not just focused on one aspect of marketing but are looking at how multiple channels can synergistically work to achieve greater results.

Challenges We Solve:
For our clients, the primary challenges revolve around maximizing visibility and operational efficiency on a limited budget. We solve these by devising creative, budget-friendly marketing strategies that don’t compromise on quality or effectiveness. We also strive to make our clients’ lives easier by being proactive in identifying potential issues and addressing them before they become problematic.

Our Pride and Goals:
We are most proud of our track record in helping small businesses grow and thrive in competitive markets. Our success is not just measured by metrics but by the satisfaction and loyalty of our clients. We take great pride in our clients’ understanding of marketing strategies, which empowers them to participate actively in the growth processes.

For Our Potential Clients:
For those considering EGC, know that partnering with us means you’re not just hiring a marketing agency; you’re gaining a dedicated ally who is as committed to your business success as you are. We are here to support, enhance, and revolutionize the way you connect with your audience.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

Creativity doesn’t operate on a 9-to-5 schedule. Many creatives, like yourself, find that inspiration strikes at less conventional times, such as late at night. This is a natural rhythm for many in the creative fields, where the quiet of the night can spur thoughts and ideas that are stifled during the bustle of the day. It’s crucial for non-creatives to understand that this kind of work often doesn’t always conform to traditional business hours. My best ideas come when I’m driving, taking a shower, or literally anywhere I can’t write down an idea :)

Additionally, the process of being creative isn’t always about producing something tangible. Sometimes, it involves activities that might seem unproductive to an outsider, like taking a walk or simply daydreaming. These moments are not about escaping work but are an essential part of the creative process. They allow for mental decluttering and space for new ideas to seed and grow. The best creative work often stems from giving the mind the freedom to explore and wander.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One significant lesson I had to unlearn in my journey with EGC was to trust my own vision over the projections of others, no matter how expert they might seem. When I started my business, I relied heavily on the advice of business coaches and industry experts. They seemed to have the success that I aspired to, so naturally, I believed they knew best. They advised me on what would sell and what wouldn’t, guiding me to tailor my services to fit a mold they deemed successful.

For years, I followed their directions, but this led me away from what I truly wanted to create. I was building a business that didn’t feel authentic to me, and it was exhausting. I wasn’t just losing my passion; I was burning out.

Over the last year, I’ve shifted back to building the business I always envisioned, one that truly reflects my values and vision. This shift not only reignited my passion but also resonated well with my clients. It turns out what I had to offer was exactly what people wanted. My clients are happier, and so am I. Rediscovering the joy in my work has been transformative.

The lesson here was that while external advice can be valuable, it should not overshadow your own instincts and aspirations. Success is deeply personal and often non-linear, and authenticity plays a crucial role in creating a business that is both fulfilling and sustainable. This journey back to the roots of my initial vision has taught me the importance of aligning my business practices with my personal values and the core of what EGC stands for. It’s a lesson in trusting your inner compass over the chorus of outside voices, a lesson that has fundamentally changed how I approach my business and my role within it.

Contact Info:

• Website: www.eryngilson.com
• Instagram: @egcmarketingcolumbus
• Facebook: EGC Marketing Columbus
• Linkedin: Eryn Gilson

Image Credits
@ashleydphotos and @meganlaynephotography