We were lucky to catch up with Ernesto Ugeziwe recently and have shared our conversation below.

Ernesto, thanks for joining us, excited to have you contributing your stories and insights. Are you happier as a creative? Do you sometimes think about what it would be like to just have a regular job? Can you talk to us about how you think through these emotions?

I’m happiest as a creative and entrepreneur because I thrive on building something impactful, like AfroHub Music Entertainment. There are moments—like after a high-stakes event when the venue empties, and exhaustion hits—when I wonder if a 9-to-5 would be easier. Yet, I realize those challenges fuel me and make this journey fulfilling.

I also deeply appreciate the 9-to-5 jobs I did in the past, especially in media. Working in roles that required structure, communication, and storytelling prepared me for this chapter. They taught me discipline and gave me a foundation to build on, but I see now they were part of a larger journey leading to this purpose of empowering African talent and creating a lasting legacy.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Ernesto Ugeziwe, a Rwandan entrepreneur, media professional, and founder of AfroHub Music Entertainment, a booking and event agency that focuses on connecting African talent with global audiences. My journey began in media, where I worked with prominent organizations like Rwanda National Television (RTV), Magic FM, and Voice of America (VOA) in Washington DC. These experiences honed my skills in communication, storytelling, and leadership, ultimately preparing me to transition into the music and entertainment industry.

Through AfroHub, I specialize in talent bookings, concert production, and event management. We bridge the gap between African artists and their global fans, creating platforms for talent to shine while celebrating the richness of African culture. From organizing events like parties and club appearances to large-scale community festivals, I’m proud to help artists navigate the complexities of the industry and connect with opportunities they deserve.

What sets AfroHub apart is our dedication to not only promoting African talent but also fostering meaningful connections within the diaspora. Our work solves challenges for artists—be it securing bookings, handling logistics, or reaching new audiences. I take pride in our role as an advocate for African creativity and culture.

What I want people to know about AfroHub is that it’s more than an agency—it’s a movement to elevate African voices on the world stage. And as for me, I’m driven by a passion to empower others and leave a legacy of cultural celebration and artistic excellence.

How can we best help foster a strong, supportive environment for artists and creatives?

To support artists, creatives, and a thriving creative ecosystem, society should invest in arts and culture, provide fair compensation, and ensure access to resources like creative spaces and tools. Education and mentorship programs can nurture emerging talent, while fostering inclusion and accessibility ensures diverse voices are represented. Promoting creativity through celebration and digital platforms can amplify reach, while public and private funding sustains projects.
By valuing the contributions of creatives and supporting them holistically, we can build a vibrant, innovative, and inclusive ecosystem.

Can you share your view on NFTs? (Note: this is for education/entertainment purposes only, readers should not construe this as advice)

NFTs are a revolutionary concept in the digital and creative industries, offering both opportunities and challenges. On the positive side, NFTs allow artists and creators to monetize their work in ways that were previously impossible. By tokenizing digital assets like music, art, or event tickets, creators can sell them directly to fans while retaining proof of authenticity and ownership on the blockchain.

However, NFTs come with challenges, such as environmental concerns related to blockchain energy usage and the speculative nature of the market. Additionally, not all artists or buyers fully understand the technology, leading to scams and questions about long-term value.

In my view, NFTs hold immense potential, particularly for musicians and creatives in Africa. They offer a way to preserve cultural heritage, create scarcity for digital content, and connect with global audiences. While the space is still evolving, those who can navigate its complexities stand to benefit greatly. Education and awareness are key to making NFTs accessible and sustainable for all creators.

Contact Info:

• Website: https://AfroHubmusic.com
• Instagram: https://www.instagram.com/erno250/profilecard/?igsh=NWk4Y29nOHYwZ2E0
• Twitter: https://x.com/ernesto_ugeziwe?s=21

Image Credits

All credits goes to Cedru,

CedruCed pictures