We recently connected with Ernesto Guerrero and have shared our conversation below.
Ernesto, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
Since I live in Miami, near the beach, marinas, etc, I got to experience its marine side. From jetskis, boats to yachts, which I have always admire and enjoy to see. My first experience was the first time I rented a boat, it was such a great experience. My friends and I, enjoyed it so much to be able to see the city from a yacht. Afterwards I decided to buy my first boat, which at the beginning was just for pleasure, but along the way I met many boat owners, which I learned they used their boats not only for personal use, but also for rentals.
I did a little research and I learned it was such a profitable business in Miami. After a few months of research, permits, etc I was able to offer my boat for rentals.
Thereafter I involved myself in the business with a lot of patience and dedication and just a few months later I was running my own small boat fleet in Miami, now called Miami Legendary Corp.
I think opportunities come to those who seek. Never stand still, keep looking for opportunities. Sometimes it will seem hard to find them, but if you keep yours eyes open, and let your mind free, big things cold come your way.
Ernesto, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I immigrated from Ecuador back in 2007, I served in the US Marine Corps. and I been chasing the America dream since then. This country is great, full of opportunities for those who seek. We all have dreams, and I strongly believe this is one of the countries where you can actually make all your dreams come through. All communities, bussiness , markets, have their gaps. Meaning there is opportunities for new ideas, a new approach everywhere. Don’t follow the concept that the business you want to pursue is saturated, because they is always space for improvement. Times change, so do businesses.
They key factor in a successful is business is to set a business goal, understand your costumer needs, learn to be patient and become a decisive leader.
Can you tell us about a time you’ve had to pivot?
When you chase a dream for the wrong reasons, it will fail. It is almost impossible to put your heart and time on something that does not complete you. It won’t last. You will only be able to complete your goals when you follow your heart. Do things that you enjoy, that fulfills you, success will come eventually.
How’d you build such a strong reputation within your market?
A great reputation is built on integrity, trust and Honest. Never break those. Along the way you will meet lots of people, some will stay and some will leave, but if you keep a good reputation all the way those who stayed will be key to your success.
Contact Info:
- Instagram: @miamilegendary, @guerrerocompany, @ernestoguerreroceo