We’re excited to introduce you to the always interesting and insightful Erin Trease. We hope you’ll enjoy our conversation with Erin below.

Erin, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

I was in the fitness industry for years before as a gym owner and competitive crossfitter. I used cryotherapy and many other recovery modalities to keep my body healthy and manage injuries. Cold therapy was my go to for recovery, injury prevention and sleep. It was the one modality that always worked best for me, and became my WHY for opening Icebox in Westerville.

Cryotherapy was originally developed to help people with chronic arthritis. I soon realized that cold therapy was so much more than helping people recovery, it was a way for others with chronic pain and autoimmune diseases to manage their day to day pain. My new WHY became wanting to help others in my community deal with pain and inflammation in an amazing holistic way. Cryotherapy has so many amazing benefits for everyone and I wanted to share that in Westerville.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We are a cold therapy studio that specializes in athletic recovery, pain management, beauty and wellness. We offer whole body cryotherapy, local cryotherapy, compression therapy, facials and body sculpting. We want to get you feeling and looking your best. My goal was to create a community feel so when you are in the studio it feels like you are visiting and relaxing with old friends. We create a luxurious spa experience while keeping the atmosphere fun and laid back.

How’d you build such a strong reputation within your market?

Networking in the community has by far been my most successful way of marketing. I love to go to gyms, doctors offices, races..ect you name it and set up a booth and talk to people about cold therapy. I go to networking groups as well. The more I get out into the community the busier we are.
People are still very unfamiliar with the benefits of cold therapy and these events always help get new people in our door.
Education, education, education..

We also keep detailed notes on our clients. We get to know them. My employees are genuine and sincere. We take the time to know everyone’s name so our clients feel appreciated.

Where do you think you get most of your clients from?

Referrals. We give our members some comp cards to bring a friend in. We have referral programs and competitions among our member base to incentivize them to bring in friends. We take the best care of our members so they want to recommend us.

Contact Info:

• Website: https://iceboxtherapy.com/westerville-oh/
• Instagram: icebox_westervilleoh
• Facebook: Iceboxcryotherapy-westerville