We were lucky to catch up with Erin Ramsey recently and have shared our conversation below.

Erin, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My mission is to encourage women to dream big and quit playing small, to trust in the universe, and to nurture their most important relationship, the one with themselves. I recognized this calling after a happy hour with my girlfriends. Looking around the table, I noticed several similarities: we’re all beautiful, intelligent, charismatic, funny, financially savvy, and career-minded. The other glaring commonality was our relationship status—single. I didn’t understand why but I wanted to unpack that. I decided to document my life on a podcast. I hosted dating experts, relationship coaches, women empowerment champions, and even prospective suitors. I share my life as an open book, so the podcast naturally became an extension of my vulnerability. The title derived from the words I often heard, “Why are you single, Erin? You’re such a catch.” Somewhere during Season 2, I had an Oprah AHA moment. I realized the solution to our dating woes wasn’t outside of us. I committed to doing the inner work and sharing my progress in real-time. And because I am doing the work myself, I can help other women learn to love the reflection they see in the mirror. Then in Season 3, the tagline, before we can reel in the catch of a lifetime, we must first bait the hook with self-love, was born. Season 4 will be launching soon, and it will be about personal growth. If one woman out there feels less alone, can relate to my experiences, or recognizes that she, too, is such a catch, I know I’ve made a difference.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a fun-loving, glass-half-full kinda gal who loves love and sports, specifically football. I’m the Los Angeles Chargers’ no 1 fan! I am the only divorced person in my family, and I used to be ashamed of that. Now I recognize being divorced doesn’t define me. Neither does being a sexual assault survivor. I found my voice and now share my story to help other survivors in their healing journey or feel less alone. I’m an open book. I decided long ago to talk about my life, experiences, and relationships openly. Now I do it behind a microphone after hitting the record button. I’m a master manifester. I wholeheartedly believe we can create the life we’ve always dreamt of—I’m currently living mine, and I feel like I’ve only scratched the surface.

My brand is an extension of me, and as I grow and evolve, it does too. I am in the business of serving others, whether through coaching, sharing information that’s made a positive impact in my life and may translate and do the same for someone else, or simply being an example to others as we all go through this human experience. I love being a cheerleader and encouraging and inspiring women to be their highest and best. There is no greater feeling than receiving feedback that I’ve made a difference in someone’s life.

Any insights you can share with us about how you built up your social media presence?

I am still in the process of growing my social media presence. It’s been a journey of experimentation. I’m most active on Instagram. When I started, I thought I would outsource help and tried that for a while. I learned that I wanted to play an active role in the foundation of my social presence, how I showed up online, and the language used to communicate with followers, and I couldn’t achieve that through outsourcing. So much of growing a following is about being authentic, creating a reciprocal conversation, so people want to engage with you, and being consistent with your content.

I had to learn that I’m not everyone’s person, which is difficult for a recovering people pleaser. I’ve also had to accept that sometimes done is just better than perfect. Be careful to avoid getting too caught up in the aesthetic. Followers resonate with realness, authenticity, and what makes you, you. Instead of focusing on the number of followers you have, hone in on the quality of the content, the clarity of your message, and consistency.

I also love communicating with followers. A lot of my followers are now friends. When you’re sharing about your life openly like I am, people get to know you and often want to share feedback. I acknowledge and respond to as many DMs and comments as possible. As an extrovert, that is fun for me and reinforces my why.

Allow yourself permission to take a break if needed. Sometimes a little social media detox is helpful. You’ll know when it’s time to do this because you’ll find yourself consuming more content than creating it. You may even get caught up in comparing yourself to others, leading to “posting paralysis.” If this happens, step away for a while to reenergize and refocus. Giving yourself that grace is important, and when you’re ready, you get back to it.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

My reputation has been built off of connection. With a mission of serving others, the only way to do that is to lead with a servant’s heart. I recognize it’s the driving force behind my mission, so when it’s received, the genuine intent is noticed and felt. I also show up as my authentic self, leading with vulnerability and humility. My integrity is part of the You’re Such a Catch brand. I’m not afraid to fail, not know all the answers, or make mistakes. I also take responsibility for my actions and how I show up online and in person. Women resonate with realness and reliability.

Contact Info:

• Website: https://www.youresuchacatch.com/
• Instagram: https://www.instagram.com/youresuchacatch/
• Facebook: https://www.facebook.com/youresuchacatch
• Linkedin: https://www.linkedin.com/in/youresuchacatch/
• Twitter: https://twitter.com/YoureSuchACatch

Image Credits
Michael Ayala