We recently connected with Erin Nakkala and have shared our conversation below.
Erin, thanks for joining us, excited to have you contributing your stories and insights. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
The teeth gem industry is rapidly evolving as demand for personalized, high-end tooth adornments grows. Initially focused on simple rhinestones, the market is shifting towards more elaborate designs and customization. Clients now seek unique combinations of crystals, shapes, and colors to reflect their personal style. The rise in popularity of gold charms has significantly contributed to this growth, offering a luxury option that blends fashion with dental artistry. Gold accents like hearts, stars, and initials are becoming staples, attracting a diverse audience eager for a bold, eye-catching smile accessory. This trend is transforming tooth gems from a niche offering into a mainstream beauty statement. Our clients here in Moorhead/Fargo are expanding their tastes for personal expression through the gems and gold charms.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Fairy Teeth Whitening & Gems was born out of a love for beauty, creativity, and the desire to help others feel confident in their smiles. We’ve always believed that a smile is one of the most powerful ways to express who you are. Our goal is to give people an affordable way to enhance that natural beauty with professional-level teeth whitening and dazzling custom gem designs that reflect their unique style.
Our passion lies in bringing artistry and self-expression into every service we offer. There’s nothing more exciting than seeing our clients light up with joy the moment they see their brighter, more radiant smile in the mirror. The added sparkle from gems and gold charms turns each smile into a personal masterpiece, whether it’s a simple crystal or a bold, custom design.
At Fairy Teeth Whitening & Gems, we offer three whitening packages to fit everyone’s goals—whether it’s a subtle refresh or a full transformation. Each session is designed with care to ensure comfort and impressive results. What sets us apart is that we’re the only provider in the area offering whitening as a cosmetic procedure outside of dental offices, while achieving the same professional-level outcome.
Our tooth gem and gold charm services are where creativity truly comes to life. We love collaborating with our clients to design custom looks that reflect their personality and style. From minimalist sparkle to intricate combinations of gold accents and crystals, the possibilities are endless. This global trend is something we’re thrilled to make accessible and fun for our local community, giving each client a chance to embrace their individuality and walk away with a smile that’s uniquely theirs.
Every session at Fairy Teeth Whitening & Gems is more than just a service—it’s a celebration of beauty, self-expression, and confidence. We’re proud to be part of our clients’ journeys, sharing in their excitement and helping them shine a little brighter every day.
Can you tell us about a time you’ve had to pivot?
Fairy Teeth Whitening & Gems was born from both a desire for personal growth and a passion for helping others. After spending years as a stay-at-home mom, raising my family was my greatest joy, but I also felt a pull to contribute to my household in a new way. I wanted something that would allow me to be creative, independent, and make a real difference in people’s lives. The idea of helping clients transform their smiles—watching their confidence grow with each bright sparkle—became an obsession I couldn’t shake.
Before becoming a stay-at-home mom, I worked in social work, where I focused on supporting and guiding others through their personal journeys. Being a source of encouragement and connection has always been a core part of who I am, and that naturally carried into this new venture. I realized that starting Fairy Teeth Whitening & Gems wasn’t just about offering a cosmetic service—it was about creating a welcoming space where people could feel supported, cared for, and leave with a smile that reflects their true self.
This journey has taught me the importance of pivoting in life when the time feels right. We all grow and change, and sometimes that means embracing the unknown and trusting in our creativity. Starting a business from the ground up has been a huge learning experience, but it’s also been an incredible lesson in resilience and reinvention. I’ve taken pieces from every chapter of my life—my background in social work, my love for helping others, and my passion for beauty and creativity—and brought them all together in this exciting new path.
Fairy Teeth Whitening & Gems isn’t just a business; it’s a reflection of everything I’ve learned about life, growth, and finding joy in helping others shine a little brighter. Each client’s journey is unique, and being part of that transformation is truly the most rewarding part of what I do.
How’d you build such a strong reputation within your market?
The growth of Fairy Teeth Whitening & Gems has been truly organic, driven by the most powerful marketing tool—word of mouth. It’s been incredible to see how clients share their experiences with friends, family, and coworkers, encouraging them to come in and discover the magic of a brighter, more personalized smile. From the very beginning, I’ve focused on creating an experience that feels welcoming, nonstressful, and pain-free, ensuring every client leaves not only with amazing results but also with a sense of confidence and excitement about their transformation.
Many clients start their journey with a simple whitening session or a single gem, only to fall in love with the process and come back to add more sparkle. The versatility of our custom tooth gem designs and gold charms allows each person to create a look that reflects their personality and evolves over time. It’s been so rewarding to watch smiles transform and grow as clients continue to express themselves in fun and unique ways.
One of the key elements of this growth has been taking the time to walk clients through the process, explaining every step of our whitening and gem services. I believe that reassurance and open communication are essential to making clients feel comfortable and confident about their results. By staying fully involved in the process and answering every question, I help clients relax and enjoy their experience—turning what could be an intimidating procedure into something they look forward to.
This personalized, supportive approach is what keeps clients coming back and inspires them to share their experience with others. At Fairy Teeth Whitening & Gems, it’s about more than just achieving a brighter smile—it’s about creating a positive, uplifting experience that clients want to be part of again and again.
Contact Info:
- Website: https://myfairyteethwhitening.square.site/
- Instagram: @fairyteethwhiteningllc
- Facebook: Fairy Teeth Whitening
