We caught up with the brilliant and insightful Erin Fritts a few weeks ago and have shared our conversation below.

Erin, thanks for joining us, excited to have you contributing your stories and insights. How did you learn to do what you do? Knowing what you know now, what could you have done to speed up your learning process? What skills do you think were most essential? What obstacles stood in the way of learning more?

I learned to macramé during the 2020 lockdown—my mom taught me everything I know, and it became this beautiful creative outlet during a difficult time. That experience sparked my journey as a fiber artist, and I soon realized I could merge it with my background in digital marketing and eCommerce.

Those online skills—like SEO, branding, and audience targeting—gave me a foundation to not only sell my fiber arts but also launch my online stores. It’s been a way to bring together creativity and commerce in a really intentional way for me, which is something I never felt working for other businesses.

If I could go back, I’d tell myself to quit my day job sooner and take my life back. Working in jobs where I spent half my life trying to make other people richer was not for me. The most important skills have been adaptability, patience, and learning to balance the “artist” and “entrepreneur”. My biggest obstacles have always been self-doubt and, quite honestly, my ADD lol; both of which I still deal with, I’ve just learned to take it day by day.

Erin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a Fiber Artist and eCommerce Strategist with a love for intentional design, visual storytelling, and turning creative sparks into something tangible. I first got into Fiber Art during the 2020 lockdown—my wonderful mom taught me how to macramé, and it quickly became more than a hobby. It was meditative, expressive, and gave me a way to finally tap into my artistic side, which is something I always struggled with while growing up.

I combined that creative outlet with my background in digital marketing and eCommerce to launch my business, Everwind Creations. I sell handmade macramé decor, custom wedding backdrops, and boho accessories through my brand Everwind Creations, and I also run Everwind Fans—a line of iridescent, holographic hand fans designed for the rave and festival community. At the core of everything I do, I want to build pieces that are functional, unique to the eye, and full of personality.

I like to think that what sets my work apart is my blend of artistry and strategy. I’m just as passionate about design and craftsmanship as I am about product photography and customer service. When I’m working with a client on something as important as a Custom Wedding Backdrop, I want them to know that not only do I spend the time creating the piece itself, but I spend countless hours planning and drafting out designs that reflect their specific vision.

What can society do to ensure an environment that’s helpful to artists and creatives?

It may sound simple, but truly the best way that society can support artists and creatives is by showing up for them. Share your artist friends’ posts, support small business shops, shop local whenever humanly possible. We, as humans, have become so obsessed with ease of access over ethics, and this has created a dangerous scenario where the largest conglomerates are thriving while the small businesses suffer. Many people find it easier to support their favorite celebrity’s brand than their own friends’ brands. Once this changes, creativity will thrive!

What do you think is the goal or mission that drives your creative journey?

As an artist and small business, my goals are plentiful and often overwhelming. At the root of everything, I just want to have the freedom of my own time – time to create when I want and as much time to spend with my loved ones as I need. I never want to have to request time-off from a boss that sees me as a minion, a replaceable cog in their own machine.

Contact Info:

• Website: https://www.everwindcreations.com
• Instagram: https://www.instagram.com/everwind.creations
• Linkedin: https://www.linkedin.com/in/erinafritts/
• Other: Etsy Shop:
  https://www.etsy.com/shop/EverwindCreationssPersonal IG:
  https://www.instagram.com/erinfritts_/

Image Credits

Corey Ramos