We recently connected with Erin Fitzgerald and have shared our conversation below.

Erin, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

In my experience, the corporate side of the skincare industry often lacked the personal care and attention that clients truly deserved. I always found myself wanting to give more, to go beyond just a routine facial. I wanted each client to feel unique and valued, but within the corporate setting, I was restricted by policies that prioritized volume and quick turnaround over real, meaningful connection. It felt like clients were being rushed through a revolving door, with minimal focus on their individual needs and wellness journey.

That was when I knew I needed a change. I wanted to create a space where I could combine results-driven skincare with a deeply nurturing, spiritual approach to healing. For me, a facial is more than just a skincare treatment; it’s an opportunity to create a sacred moment of relaxation and rejuvenation. I incorporate intentional, holistic techniques, blending the science of medical-grade skincare with a touch that brings tranquility to both the mind and body.

I believe touch is one of the most powerful tools in creating a genuine, therapeutic experience. When I work with a client, I’m not just treating their skin; I’m honoring them as an individual and providing a space where they feel cared for on a personal level. My goal is to ensure that each client leaves not only with visible results but with a sense of peace, renewal, and genuine connection.

One story that stands out is that of a young client, a teenager, who felt completely lost and unsure about who to turn to for help with her skin. She had been to a dermatologist before, only to be quickly prescribed Accutane without any real discussion about her lifestyle, diet, or how her skin concerns were impacting her emotionally. It was a “one-size-fits-all” solution that left her feeling like her individual needs were invisible.

When she came to see me, I could tell she was nervous about getting back into the treatment world. She was wary of being treated as just another number. So, I took my time to really listen. We talked about her day-to-day life, her diet, her stress levels, and even her sleep. I wanted to understand her whole self, not just the skin issues on the surface. This approach surprised her; she said she’d never had a skincare professional ask such thorough, caring questions before. For her, it made all the difference.

Through this journey together, we tailored a plan that wasn’t just about achieving clear skin but also about helping her find balance and confidence. She didn’t just feel like a client—she felt heard, seen, and valued. She is now a long term client, we have completely cleared her skin.

Erin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Erin Song, an esthetician with over seven years of experience, including time in esteemed medical spas. Having personally struggled with acne, I understand the emotional toll it can take and the desire for effective, compassionate care. This personal experience informs my specialized work in treating acne and rosacea, guiding clients toward clear, healthy skin through a holistic approach.

At Hygge Skin, I blend my extensive knowledge of skincare ingredients with Korean treatments and organic products, combining the science of medical-grade solutions with a soothing, individualized experience. I’m dedicated to empowering clients on their skincare journeys, taking the time to understand their lifestyles, diets, and emotional well-being to create tailored plans that foster holistic healing.

My serene and inviting space is more than just a treatment room; it’s a sanctuary where clients feel truly seen and cared for. I aim to provide not only transformative results but also a supportive environment that nurtures overall wellness, helping each person embrace their healthiest skin while knowing they are understood and valued.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing my clientele involves being myself and genuinely caring for the clients I have, focusing on building strong relationships. By taking the time to listen to their unique needs and helping them achieve their skincare milestones, I foster loyalty and trust. Additionally, I encourage satisfied clients to share their positive experiences through referral programs, while also engaging with the community and leveraging social media to showcase my work. This combination of authentic service, relationship-building, and client education allows me to effectively expand my reach while ensuring each client feels valued.

Can you share a story from your journey that illustrates your resilience?

Starting my own business at a young age has been a challenging journey filled with moments of doubt. There were times when I seriously considered giving up, feeling overwhelmed by the demands of building something from the ground up on my own. It can be incredibly lonely, especially as I began to experience some success. I found myself navigating the ups and downs without a support network, questioning whether I was on the right path.

But despite those tough moments, I kept pushing forward because this work is my passion. I genuinely love helping people and making them feel confident in their skin. Creating a calming oasis amidst the hustle and bustle of Miami’s fast-paced environment has become a driving force for me. I believe everyone deserves a safe, relaxing space to unwind and escape the chaos of daily life. It’s this commitment to providing a sanctuary for my clients that fuels my motivation and reminds me why I started this journey in the first place. Every time a client leaves feeling rejuvenated and empowered, I know that all the hard work and sacrifices are worth it.

Contact Info:

• Website: Coming next week
• Instagram: HyggeSkin_

Image Credits

Will update once photos are in:

@bytati.photography