We caught up with the brilliant and insightful Erika Montero a few weeks ago and have shared our conversation below.

Alright, Erika thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

It motivates me to promote that women take responsibility and move forward because the digital gender gap is a reality.

The invitation is to develop digital skills.

According to the European Union, it refers to the “set of knowledge, skills, attitudes, strategies and awareness about the use of ICTs and digital media for their critical, creative and safe use and thus achieve the objectives related to work, employability , learning, free time, inclusion and participation in society.”

One day, I realized that I have been devoloping digital skills and I believed every woman is in the same stage. However, it’s is no real.

I believe digitalizacion brings new oportunities to female empowerment and for a more equal female participation in labor markets and entrepreneurship.

Through to my personal brand: SoyCyberMujer I am here to tell you Latina Woman that today you must to learn and develop digital skills. It’s a no negotiable for you.

We live in the digital era, so we have to understand how to trhive in this enviroment.

Erika, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am from Venezuela. In 2011, I moved to the city of Miami. I came with my family: Husband and two kids.

As immigrant, I needed to find a way to conciliate my careers objectives and my role as mother in a new country.

And this is how SoyCyberMujer arrives, with my personal brand I found a purpose that connects with my reality and contributes so that other women can also achieve their dreams by developing digital skills to capitalize on the opportunities that the digital age brings to us.

In 2017, I investigated and found that it was a global challenge, with the pandemic situation digital transformation got an urgent reality and we have to take the step to conquer digital businesses.

As women, we have to learn, adapt and move forward to actively participate in this digital society.

I am working as Online Business Coach, my primary market is in the Spanish Language.

I work with professional women and entrepreneurs who need to validate, create and manage digital businesses based on knowledge, through a work methodology that is easy to implement and that brings them concrete results from the first moment.

No matter your size business, I can help you in:
Creation of online courses
Design and implementation of minimum viable operation
Management of online course platforms
Email marketing management
Design and implementation of sales funnels
Design and implementation of digital ecosystem
Program launches
Management of your digital business.

I work in 3 ways:

1. Consulting: I work with you throughout the process you require to validate, create and manage your digital business.

2. Training: I train you in the creation of your online course and in the use of the tools you need for your digital business.

3. Management: I do it for you, you dedicate yourself to your zone of genius and I execute the technical processes that you require in your digital business.

How did you build your audience on social media?

Be authentic! It is my best recommendation to build an audience on social media. Also, it’s essential to have unique messages that connect with your audience and be consistent in your strategy.

Other recommendations are to evaluate your results, make improvements quickly, and actively share with other users.

Do not be dazzled by the number of followers but by the engagement of the audience that is with you and working consistently the way you have to become them your client, which in the end is what we all want when we have a digital business.

Any advice for growing your clientele? What’s been most effective for you?

I found two ways to increase my clients:

1. Being active on social media, as mentioned before.

2. Participating in networking events: Connecting with other people is powerful. You have the opportunity to share your mission and your energy and to know their needs better.
Now you can participate in Networking events virtually o live.

The key is to create relationships long-term, it’s about creating helpful, genuine, and friendly.

I am a faithful believer in the power of connections and that is why I am part of several groups.

Contact Info:

• Website: https://soycybermujer.com/website/
• Instagram: https://www.instagram.com/soycybermujer/
• Facebook: https://www.facebook.com/soycybermujer/
• Linkedin: https://www.linkedin.com/company/soy-cyber-mujer/
• Youtube: http://www.youtube.com/c/CyberMujer