We caught up with the brilliant and insightful Erik Loomis a few weeks ago and have shared our conversation below.

Hi Erik, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

We have always talked about starting a business together. The growth and scientific advancements around alkaline water made a high pH bottled water an obvious choice. We would have tea quite often and discuss how “Chai Tea” is really ”Tea Tea”, since Chai means Tea in several languages. I then asked Satinder “How do you say “water” in your native language?” and that’s how Pahhni® was born.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Pahhni® is a private startup company located in Hamilton, Ohio. Pahhni® was founded in January 2021 with my business partner, Dr. Satinder S. Bharaj. We are both highly experienced professionals who have fortune 50 experience in manufacturing, quality, regulatory and marketing of CPG products. We have lived in the Greater Cincinnati area for the last 40+ years with our families and are happy to call it home

What makes Pahhni® unique from other bottled waters?
In addition to the benefits of drinking alkaline water, Pahhni® starts with the best tasting water in the world and makes it a little better. Natural limestone filtration provides a different, and better, process than many competitors in the alkaline water industry which use artificial means such as electrolysis and/or ionization. This natural process is a huge part of the award-winning great taste.

Pahhni® is also committed to giving back and supporting the communities in which we live and work, the families who support the business, and the environment. In addition to the great natural taste, a portion of our profits are donated to OceanConservancey.org on behalf of CH4 Global, two organizations who are dedicated to preserving – and ultimately saving – our planet. Buying our water helps YOU – and helps the planet.

Our Core values sets us apart from other bottled water companies.
Quality – we will provide the highest quality GMP products at all times. No shortcuts, no exceptions.
Integrity – doing the right thing, in all aspects of the business, is our #1 priority.
Family/Community First – being a family-owned business, we want to make sure that our employees and surrounding communities are taken care of. We have laid the groundwork to be anything but a traditional company.
Environmental Responsibility – in addition to having 100% recyclable bottles and donating money to worthwhile causes, we are always looking out for better solutions for environmentally friendly materials. We only have one planet, let’s take care of it.

How’d you meet your business partner?

Dr. Bharaj was my host on my first day of interviews at Procter & Gamble many decades ago. After landing the job, we both worked in the same division in R&D and that was the start of becoming lifelong friends.

Can you share a story from your journey that illustrates your resilience?

We were supposed to launch in October 2021. We actually launched in July 2022 thanks to COVID. While this 9 month delay wasn’t anticipated, we were always confident in our brand and vision. This event helped to solidify our conviction and purpose to bring a premium quality alkaline water to the masses.

Contact Info:

• Website: https://pahhniwater.com/
• Instagram: https://www.instagram.com/pahhniwater/
• Facebook: https://www.facebook.com/PahhniWater/
• Linkedin: https://www.linkedin.com/company/pahhni-premium-alkaline-water/?viewAsMember=true
• Twitter: https://twitter.com/Pahhniwater