We’re excited to introduce you to the always interesting and insightful Erik Brown. We hope you’ll enjoy our conversation with Erik below.

Erik, looking forward to hearing all of your stories today. Showing clients you appreciate them is something I think most folks want to do – but it’s not always clear how to do it in a meaningful way. What’s one of the best examples of client appreciation you can share with us?

My team and I have created a surprise and delight program, offering a number of exclusive and unique benefits to our home buying and selling prospects and guests. We saw such great examples of client appreciation, like the Double Tree Hotel chocolate Chip Cookie, or the personal follow up calls we receive from the owner of Compass for anniversaries or successes.  Gratitude like these inspire us to add as many appreciative touch points as possible for our clients.

Erik, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve been in some facet of real estate since 1999.  I’ve sold hundreds of properties in multiple states, started and sold multiple businesses and investments, and am the author of “1 in a Million,” an influential book for those in need of a professional Realtor experience.

I am outside the box and comically question authority, but most importantly, I’m determined and efficient. I’ve been told my thought-provoking and detailed views of the home buying and selling process are impactful, and they have earned me speaking engagements across the country. My agents and I work with hundreds of home buyers and sellers every year to fulfil their dreams.

I got started in real estate as a home flipper, buying, fixing, and selling homes in MN. During the Great Recession I started teaching clients how to do this as well.

I want clients to know we believe in thinking differently. We challenge the status quo by providing a one-of-a-kind home buying or selling experience that is personal, engaging, and makes people happy. Let us take you home.

Any fun sales or marketing stories?

A lot of our work in real estate is commoditized; so many people know dozens of real estate agents, so you always want to ask yourself “how can I differentiate from the masses? “For me, I wanted to get into blue ocean. This means I’m in waters where no one else is swimming in. I wanted to create a niche within an existing industry that was unique. I decided to do this in multiple ways. One of the unique ways for me was I chose to write a book and have it professionally published. I wrote it for my target audience, but could use it as an extended business card. I gift it to possible prospects, referral partners, and past clients as a way to share expertise and add some value to them. Brochures, postcards, and business cards get thrown away, but a book will stay in a home, sit on a shelf, or get shared with other people. I’ve had multiple clients that told me they selected me over other real estate agents because of the expertise offered in the book that I gave them. The book has paid for itself many, many times over.

Let’s talk about resilience next – do you have a story you can share with us?

When I moved to Beverly Hills, I researched the agents that were really successful. The ones that were selling hundreds of millions of dollars of property per year. I saw that they grew their business or had success in only a few ways; one way is they grind their way into the market, meaning that they worked for years and years to slowly push the rock up the hill until they saw some little successes, that they turned into larger successes. For most, this took over a decade. Second, I saw agents that bought their way into the market. These agent Spent tens of thousands of dollars per month marketing themselves until they developed enough of an audience. Not possible for everyone, but successful for them. Number three, I saw agents that caught lightning in a bottle. Think of them having a family member that is a property developer and gave them 10 homes to sell, or getting a recurring role on a popular real estate television show. Lastly, many of the successful agents started really young, grew up in the area, and thus had a network that they were able to work and utilize at a very young age. This allowed them to be successful faster than someone who is not originally from the area. Learning all of this, and knowing I really only had the first option of grinding my way end of the market, I knew that I had to be very efficient with my time and the resources that I did have at my disposal. I networked multiple times a week to solidify existing relationships with vendors, business colleagues, and current and past clients, and continue to do so to this day. I make a point of adding a value to as many contacts as I can in a given week. Value could be passing a contact that that party may need, it might be inviting them to an event, where they can connect with others, it might be a small gift that is personalized for something that they mention in conversation , it might just be offering an ear to listen, a shoulder to cry on, or a helping hand.

Contact Info:

• Website: www.Erikrbrown.com
• Instagram: www.instagram.com/@theerikbrown
• Facebook: www.facebook.com/erikbrowninc
• Linkedin: www.linkedin.com/in/theerikbrown
• Twitter: www.twitter.com/TheErikBrown
• Youtube: www.youtube.com/c/LivinginBeverlyHillsCalifornia
• Yelp: www.yelp.com/biz/erik-brown-compass-beverly-hills-2
• Other: Tik Tok: www.tiktok.com/theerikbrown Google: www.erikrbrown.business.site  www.realtor.com/realestateagents/5a4d1c51a94b4f001162e1b5 Zillow www.zillow.com/profile/theerikbrown