We’re excited to introduce you to the always interesting and insightful Ericka Harris. We hope you’ll enjoy our conversation with Ericka below.

Hi Ericka, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Twerk in Style Fitness was founded based off the idea of having another way to exercise and get fit. The gym became boring and repetitive and dancing has always been apart of my life as one of my favorite things to do. I enjoyed the feeling of working out so I decided to combine the 2 and offer the same feeling I felt to others in a groups setting or with private sessions.

Ericka, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I got into the twerk fitness industry because I love to dance and I was at moment in my life where I needed to live a healthier lifestyle and lose some weight. I went on the fitness journey beginning with the gym with only seeing minimal results, I then decided to incorporate dancing and 3 months into business I was down 45lbs.

Classes begin to grow with other women looking for similar results and a safe space to dance. Now Twerk in Style Fitness has grown to be a sisterhood and networking space to help other women build, grow, and lose up to 500 calories together within an hour class!

Twerk in Style Fitness is proud to be a representative of the body positivity community. We encourage every body type to join and enjoy twerk fitness class through the motions of dancing.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Consistency Building a great team
Keeping great communication with attendees and possible attendees
Market and advertise nonstop
Never stop being innovative

What’s worked well for you in terms of a source for new clients?

Google and Eventbrite have become new streams for new attendees but social media still drives new people to Twerk in Style Fitness.

Contact Info:

• Website: twerkinstylefitness.com
• Instagram: twerkinstyle
• Facebook: Twerk in Style Fitness
• Youtube: Twerk in Style Fitness

Image Credits
Capture Photography & Videography Florencepphotography