Alright – so today we’ve got the honor of introducing you to Erica Shepard. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Erica thanks for taking the time to share your stories and insights with us today. Let’s go back in time a bit – can you share a story of a time when you learned an important lesson during your education?

My prior educational background has given me a comprehensive foundation including a deep understanding of design principles such as scale and proportion. For example, I recently worked with a client who was wanting to showcase their space in the best possible light and was challenged with their current layout. The issue they were having was with scale and proportion. Their Great Room was very large and expansive but their furniture layout was small and uninviting. I walked them through difference scenarios to make the space feel more connected, functional and inviting. By using oversize sofas, matching wing back lounge chairs, large fireplace with a grand stone mantel that became the focal point and area rug that grounded the space, We create what was once a disconnected expansive space to an intimate and comfortable lounge setting for our client and their family.

Erica, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As an Interior Designer with over 15 years of experience in the Architectural & Design Industry, my journey has been deeply fulfilling and shaped by my passion for creating beautiful and functional spaces. I began my career with large firms, working on public and high-profile project, particularly in the hospitality sector. This work has not only brought me industry recognition and prestigious awards but has also honed my ability to deliver exceptional design solutions.

In 2022 I started a new chapter by founding Shepard Design Studio. Since then, I’ve been guiding my clients with innovative solutions, delivering outstanding results, and maintain the highest degree of professionalism. My studio focus on larger residential and boutique commercial projects, helping clients create the spaces of their dreams. We strive to create deep connections with our clients personal aesthetics and brands, ensuring a streamlined and personalized design experience.

What sets me apart in the industry, particular in residential interior design, is my unique blend of extensive professional experience, solid educational background and industry recognized credentials like NCIDQ. I am passionate about educating my clients on the importance of hiring a qualified professional and the transformative outcome it can yield.

How’d you build such a strong reputation within your market?

What has helped me build my reputation within my market is combination of my professional expertise and the valuable connections and relationships I’ve cultivated over the years. My background has allowed me to leverage these recourses to benefit my clients. Whether it’s through strong vendor relationships that enhance project outcome or collaborative efforts with trusted professionals.

Any advice for growing your clientele? What’s been most effective for you?

My primary source of work stems from referrals. It is important to cultivate meaningful client relationships and by prioritizing these connections, I’ve not only delivered successful outcomes for my clients but also created new opportunities in the process.

Contact Info:

• Website: https://www.sheparddesignstudio.com/
• Instagram: https://www.instagram.com/sheparddesignstudio/
• Facebook: https://www.facebook.com/sheparddesignstudio
• Linkedin: https://www.linkedin.com/company/shepard-design-studio
• Youtube: https://www.youtube.com/@ShepardDesignStudio
• Yelp: https://www.yelp.com/biz/shepard-design-studio-walnut-creek
• Other: Pinterest:

  https://www.pinterest.com/sheparddesignstudio/_created/

  Houzz:

  https://www.houzz.com/professionals/interior-designers-and-decorators/shepard-design-studio-pfvwus-pf~1707365825?

Image Credits

Ian Chin Photography