We were lucky to catch up with Erica S recently and have shared our conversation below.

Alright, Erica thanks for taking the time to share your stories and insights with us today. Can you tell us about an important lesson you learned while working at a prior job?

One thing I learned was to be as transparent as possible and people will relate to your truth. In my prior job I did a lot of public speaking to large audiences and one thing that always helped me avoid the jitters was knowing that the audience was interested in what I had to share because my delivery was relatable, as I was previously in most of their shoes. We all want to look and feel our best. When it comes to fitness, it’s hard to even get into the mindset of going, so focus on the discipline rather than the discomfort. The reward will come if you stick with it. And I don’t promote any gimmicks or habits I’m not personally doing because that’s not motivation, that’s manipulation. I do focus on the ease of how to do certain exercises that are fun and fairly easy to do. You just have to put it in the work consistently and the habit will form itself.

Erica, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Erica S., the creator behind Fit Frame Activewear, and I’m excited to share a bit of my journey with you. Seven years ago, when my daughter was around 2 years old, I dove into the fitness scene to tackle that post-baby weight, and it turned into an incredible 50-pound transformation! I’ve experienced what most of us do: stress, depression, poor sleeping habits and some questionable food choices-been there, conquered that.
As a proud mom, I realized that being a mom is a blessing, but being a healthy mom is an even better one! And that realization sparked the birth of Fit Frame Activewear. It’s not just about rocking cool workout gear; it’s about looking good and feeling confident in your fit!
I started watching workout videos for inspiration, dreaming of a fitter me. It took witnessing a friend’s epic three-year glow-up to kick me into full gear.
Watching her transformation fully motivated me!
Here’s the secret sauce-I firmly believe that supportive, comfortable & colorful workout gear can be a game-changer! Coordinating my outfits, hats, socks and accessories helped motivate me to get out there and do the work!
So, I’m beyond excited to introduce you to Fit Frame Activewear. It’s not just about being comfortable in your workout gear; it’s about feeling like a powerhouse, radiating strength, and straight-up buzzing with joy about investing in your health, regardless of who’s around. If people are looking, they’re probably wondering what fit you’re wearing!

We’d love to hear the story of how you built up your social media audience?

I built my audience on social media through sharing exercises, being consistent and focusing on certain body parts. As women, especially mothers, certain problem areas are hard to tackle if you don’t have direction on how. Over time, I noticed that a lot of followers would send me messages of my videos and the moves encouraged them to start working out as well and it continued to flow through shares, likes, views and mostly saves. I appreciate all the support and encouragement, it keeps me motivated to keep going!

Can you talk to us about how your funded your business?

Starting this business was something that I was passionate about doing and in order to do it the right way, I had to have the proper support. It was not cheap and it was not easy, but I made the necessary sacrifices to cut back on other expenses and dedicate a set amount to save aside until I reached my savings goal. Once I reach my savings goal I was able to fund the project appropriately. Sacrifice is difficult, but it’s definitely necessary to elevate!

Contact Info:

• Website: www.fitframeactivewear.com
• Instagram: @fitframeactivewear
• Facebook: Fit Frame Activewear
• Youtube: Erica Madisons Mom
• Other: @erica_madisons_mom Personal Instagram