We caught up with the brilliant and insightful Eric Torres a few weeks ago and have shared our conversation below.

Alright, Eric thanks for taking the time to share your stories and insights with us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

The music industry is a very fast-paced and volatile one. The funny thing about industry standards with music is that whatever works one day is likely very different the next, but both days’ standards could work separately or simultaneously Any creative industry is very similar. One thing I feel like I do well is utilizing these day-to-day standards in ways that only implement them rather than saturate my work flow. Your creative process is not only unique to your person and your mind, but it’s also very importantly supposed to guide all other mechanics. I feel that most people use a template across the music industry and only implement their creative processes into those templates. It’s sort of like the phrase I like to use often, “pop sensibility.” The concept behind it is not to formulate your music around being a pop song, but rather adding elements of pop music into your music as to fine tune certain marks. Accomplishing this strategy tends to keep your original work authentically you.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’ve always been a musician, but I didn’t start taking it seriously until I picked up the guitar around age 8. I dived further in once I realized music is what I wanted to do with my life toward the end of high school. I started playing out at open mics using the name of a project idea I had called “DEVIX,” and soon after, people were referring to me as DEVIX, so it stuck ever since. Over time, I’ve picked up all sorts of feats along the way, as I now produce, record, teach, practice multiple instruments and voice, and have somewhat been mentoring newer musicians and singers in the scene at times, as well as hosting open mics and helping produce shows and cowrite. I’ve always had a very adaptive personality, which has led me to be extroverted and to match a lot of writing styles of other artists, so I tend to be able to work with others very well. I take a lot of pride in my ability to be self-made and actuating it. My family is one that’s come from the ground up, and I’ve implemented that across the board with my career – everything I know is self-taught aside from what I’ve learned from my time on The Voice and working with peers.

Are there any resources you wish you knew about earlier in your creative journey?

There always are resources I wish I knew about ahead of time. Every industry has become pretty fast-paced nowadays, and the amount of technology expanding into each of them is immense. There will never not be a day I think, “man, I wish I knew about this product/strategy.” Funny enough, that tends to happen with products, especially software, that I already have and use everyday. Something as simple as a software update can implement 20 new things to keep your workflow so much smoother; point being, just keep an open eye, ear, and mind out for new things, and be willing to accept change. A lot of improvements can always be made, and a lot of times, they aren’t improvements we have to make on ourselves, but simply find online or find out from a friend. Information is powerful, even when subtle.

Is there a particular goal or mission driving your creative journey?

Discovering the mission behind your creative journey can be tough for a lot of people. I’ve been in the industry for roughly a decade and am only just recently feeling very clear about what my mission is, and I’ve learned it’s mostly to provide an experience that people can relate to or resonate with. Art is one of the best ways for this to be done since it’s so interpretive. You get to put your energy out into the world, which is therapeutic in and of itself, and when it’s received by others, they put another energy back out into the world or out to you, and we all get to feed off of this loop in a mutually beneficial manner. It literally helps make the world go round. I, myself, have had a lot of self-doubt throughout the years, and I’ve come to learn that I simply “get to exist.” How amazing is that? Feeling the struggles of seemingly not being allowed to be myself is something I’m sure many have gone through, so when I’m creating music that tends to exemplify venturing through life freely and emotionally, however I want, that’s something powerful that I hope influences others to do the same when they listen and watch my process.

Contact Info:

• Website: www.devixofficial.com
• Instagram: @devixmusic
• Facebook: www.facebook.com/DevixMusic
• Twitter: @devixmusic
• Youtube: https://www.youtube.com/channel/UC1Fv10_Ps_GvSd1CpLehs2w