We recently connected with Eric Meyer and have shared our conversation below.

Hi Eric, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I had a home studio and was in a band that we were trying to get off of the ground. My wife played bass in the band and she saw first hand what I was trying to do. The band progressed and eventually disbanded. One night my wife and I were standing outside of the house looking at things around the house from the garage and Angelica said, “If you’re going to have a studio then we need to do it right”. The next day we started driving around and looking at land for sale and through random left and right turns we found a piece of land that would become the future home of the studio. I knew I wanted to not only have a commercial grade recording studio and I also wanted to be able to conduct education for various instruments and subject matter which is how the music school came to be a part of the building. At the time I didn’t know it was a worthwhile endeavor so much as I knew I wanted to change all of the shortcomings that I had as a kid trying to learn to play an instrument. The lesson rooms were made as full functioning small recording studios where you can teach anything from an instrument to using the various forms of software being implemented in todays world. My goal was to make everything people learn be relevant in todays world. At the moment it seems that we are trying to solve problems in a way that people may not be thinking of. At the time it seemed like we were offering a unique approach and the thing we liked about the idea was helping people to learn how to play an instrument or learn software while working with them to help them deal with the frustrations that accompany developing a new skill.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

As a kid I always wanted to be an Audio Engineer. I remember the day I saw a mixing console with all of the knobs and I was instantly hooked. Due to our location growing up learning about this was not an option because the nearest place to learn anything was four hours away. I always wanted to play guitar and there were no people near me that could teach me the sounds or the techniques I was hearing on records. I struggled to learn things and then eventually I went to college for music and promptly realized that there was not much of a music scene in my area so I moved on to a different major all the while continuing to try and learn my instrument and other music related subjects. Eventually I ended up working in Radiology and teaching MRI for G.E. which provided opportunities to do what I’m doing now. After we bought the land we decided to break ground and build the facility from the ground up to be a recording studio. When people ask how did I get in to this the short answer is that I dove in head first and with the help of Dave Del Valle the studio was designed and the learning process was under way. My education was a trial by fire and it forever changed the way I look at things moving forward.

As a multimedia production facility the services we offer include: audio and video recording, education in all things audio and video related, music lessons, composition, Audio Engineering and 5.1 surround mixing and video editing. The list is far more extensive than is listed here because we don’t know what people want to learn until they ask a question and that’s when we discover new areas to grow in.

I don’t think in terms of being proud of things so much as grateful and appreciative for things. I consider myself fortunate to be surrounded by kind people that have always been generously willing to lend a hand to help bring this building to life. The truth is that without the help of other people the building would not exist. If there is any one thing that I try to accomplish it is to always leave people better than I found them. The end game is to always try and solve problems and help people achieve their goals. My philosophy is a rising tide lifts all boats and I don’t see why we can’t all win. We prefer to be a part of a conversation and we strive to make our facility more of a co-op where we share the space and work with people.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

We don’t think in terms of fostering brand loyalty so much as we think of putting in the work and earning the opportunity to work with people. For us the best way to stay in touch with clients is to reach out to them. We use email, social media and phone calls. One of our favorite things to do is to send care packages and brighten people’s days when they least expect it. We are of the mindset that a person is of value to us then it is our opportunity to reach out and touch base. We do not worry about anything on the other side of the fence as that is something we can not control. Since we can not control outcomes we only think about the things we can control which is our daily actions

Any fun sales or marketing stories?

We don’t think in terms of marketing or sales stories so much as we see the stories which add up as adventurous parts of the bigger story. We have several stories that redirected us which you might say are marketing/business stories. These three brief stories were definitely some pivotal points for us visibility wise.

One story is meeting Glen Heffner who was kind enough to see two people out of their depths and take the time to offer us advice and help us retool ourselves and point out all of the facets of the building that was being constructed without us even being aware of it. In short, Glen gave us the idea that we will become a multimedia production facility.

Derek Barghaer and Ken Avant of Vanguard Audio Labs who patiently made space for us in their world and helped us with advice, warnings and introductions to people. With Derek and Ken’s advice we have learned ways to be patient, not look for immediate gratification in sales and be prepared to dig in for the long haul.

Our first artist break came when we had Demetrio Scopelliti from Norway and Gianluca Ferro and Edo Sala from Italy come to the studio all at the same time. As a result of working with them we were able to hear from them their thoughts on the facility and they helped us see what we were not looking at. These guys also were kind enough to introduce us to yet more people and be supportive of us.

It’s always felt like the odds were stacked against us however we prefer to look forward to see what we can become and be the best uncharted version of ourselves. As for what we felt back then…truthfully we have always been both shocked and grateful that anyone would take the time to stand in our corner and lend a hand. At the end of the day the only thing we have to offer up is a sincere thank you to everyone who took the time to lend a hand to us. The story continues to be written and it continues to unfold and somehow we continue to grow.

Contact Info:

• Website: http://www.thenoizfaktory.com/
• Instagram: https://www.instagram.com/thenoizfaktory/?hl=en
• Facebook: https://www.facebook.com/thenoizfaktory
• Linkedin: https://www.linkedin.com/in/ericbmeyer/
• Twitter: https://twitter.com/thenoizfaktory
• Youtube: https://www.youtube.com/c/thenoizfaktory/videos
• Yelp: https://www.yelp.com/biz/the-noiz-faktory-recording-studios-georgetown?osq=noiz+faktory
• Other: The Noiz Faktory Construction Thread https://bit.ly/3zNmfk9 The Noiz Faktory Studio Tour https://www.youtube.com/watch?v=DiEhM6R5nKo

Image Credits
Jake Rabin