Alright – so today we’ve got the honor of introducing you to Eric Braun. We think you’ll enjoy our conversation, we’ve shared it below.

Eric, thanks for joining us, excited to have you contributing your stories and insights. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

Starting a business is easy. Building a business is hard.

Going from once client to many is what separates a successful business from a surviving business.

For me, scaling was all about developing processes and systems. I always think of the classic example… every McDonalds in the world operates in the same way. Bun, burger, pickle, onions, bun. Every day, every time, its the same thing.

I was told by a mentor of mine, S.Y.S.T.E.M. stands for “saving yourself serious time energy and money”. I was told by another mentor, “systems create predictable results.” Ever since then, i have been obsessed with developing and perfecting systems within our business.

Systems when it comes to our initial call with our clients, to our process, to how we market to get new clients and everything in between.

That’s the secret to scaling. SYSTEMS.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I got into the business by accident. Nobody ever grows up and says “I want to be a loan officer.” I was 20 years old, unemployed, at a cross roads in life when someone asked me “you want a job?” I replied with “Yes.” not even knowing what the job was. Before you knew it, I was in his office telemarketing. It was a small mortgage company in Long Island, and to me it was just a job. Little did I know, that job would become a very fruitful career that changed my life.

We’d love to hear a story of resilience from your journey.

I remember, early on in my career, driving to the office every morning. Once, or twice a week I had to buy gas to get me to the office. Every time I bought gas it was the same thing, I always checked my banking app to see if i had enough money to get me enough gas to get me to the office. The hard thing about this was not spending my last dollar to fill up my tank, it was to fill up my tank to go somewhere without the guarantee to making enough money to fill up my tank again.

That’s the hard part of any sales job. You aren’t guaranteed success. you aren’t guaranteed to close a deal. That is why people quit. They need to keep going even if they don’t see results.

What’s been the most effective strategy for growing your clientele?

Social media. Social media. Social media.

As a business owner, sales professional, or anything alike, it is our job to TELL PEOPLE WHAT WE DO.

Social media allows you to communicate at scale. There is no better way to become “known” and tell people what you do.

Contact Info:

• Instagram: https://www.instagram.com/notyouraveragelender/?hl=en
• Linkedin: https://www.linkedin.com/in/eric-braun-71b3b9149
• Youtube: https://www.youtube.com/channel/UC1wqIt62BP08o3xsseJuLjg