We caught up with the brilliant and insightful Eric Alexon a few weeks ago and have shared our conversation below.
Eric, looking forward to hearing all of your stories today. We’d love to hear about the things you feel your parents did right and how those things have impacted your career and life.
My passion for helping others achieve their goals has not only driven my personal success but has also created meaningful, lasting results for my clients and members. It’s been a journey of growth, connection, and fulfillment—and I’m proud of the impact I’ve made in their lives, as well as my own.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
After years of being a competitive athlete in my youth, focusing on tennis throughout college, and continuing in professional team tennis, I transitioned into a long and fulfilling career in teaching tennis and fitness. Together with my two co founders, we recognized a gap in the market for lightweight, high-performance apparel that could seamlessly support both teaching and competing.
While there’s plenty of competition in the apparel space—especially with UV-protective gear—we believe our brand stands out. We’re the only company using 100% polyamide to craft apparel that’s both ultra-light and incredibly durable, designed to perform at the highest level.
At the core of our brand is the L Cubed Lifestyle, rooted in three powerful pillars: laughter, learning, and longevity. These values are stitched into every piece of our apparel, literally written on the sleeve, and form the essence of our mission to create gear that stands the test of time while bringing joy, growth, and lasting impact to those who wear it.
Other than training/knowledge, what do you think is most helpful for succeeding in your field?
This is simple. Show up every day, show up on time ,wear deodorant and brush your teeth.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Delivering superb customer service. I have always treated customers/members like extended family.
Contact Info:
- Website: https://Lcubedlifestyle.com
- Instagram: @lcubedlifestyle.com
- Facebook: L Cubed LIfestyle
- Linkedin: L Cubed LIfestyle
- Twitter: L Cubed LIfestyle
- Other: We’ve also been featured on YouTube and various podcasts, where we share insights and stories behind our brand and mission. You can check out these interviews and learn more under the “Resources” tab on our website: LCubedLifestyle.comWe sell directly to consumers (B2C/retail) and also offer co-branded products for events, races, tournaments, and pro shops!
Please feel free to email me directly at: [email protected]
Image Credits
I would have to see which pictures you select and then I can provide names.