We were lucky to catch up with Eric recently and have shared our conversation below.

Hi Eric, thanks for joining us today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

One of the most meaningful projects I’ve ever been part of is building my syndicated radio platform, RADIO BASSMENT, which started as a single late-night show on one station and has since grown to air across 15 stations nationwide — and counting. What began as a quiet time slot has evolved into a nationally recognized outlet for breaking new music, spotlighting emerging talent, and giving culture a voice in major markets. Watching it grow organically — not through hype, but through consistency, community, and credibility — has been incredibly rewarding.

My roots are deep in radio. I got my start as a teenager in the Bay Area, becoming the youngest on-air DJ at KMEL. Since then, I’ve poured everything I’ve learned — from club stages to executive strategy rooms — into crafting a show that isn’t just about playing music, but about telling stories and creating moments. Radio has always been my heartbeat, and this platform represents more than just airtime; it’s a way to connect culture, from the Bay to L.A. to Vegas and beyond.

What makes this project meaningful isn’t just the expansion — it’s how many people it touches. From the unsigned artist who finally gets a break, to the hometown kid hearing someone they know on the air, to the brands that trust us with their message — this show has become a hub for real connection. And the best part? We’re just getting started.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is DJ E-Rock, and I’m a DJ, radio personality, music curator, and brand strategist who got his start in the heart of the Bay Area’s turntablist culture. I was raised around legends like Q-Bert, Apollo, and Shortkut, and I landed my first on-air gig at San Francisco’s KMEL at just 15 years old — making me the youngest on-air DJ in the station’s history. That early exposure to radio and culture lit the fire that’s guided my career ever since. Today, I’ve built a multi-dimensional career spanning national radio, Las Vegas nightlife, brand development, and community impact — all while staying true to my Bay Area roots.

I currently host Radio Bassment, a nationally syndicated radio show that airs across 15 stations, including Real 92.3 in Los Angeles, Real 103.9 in Las Vegas, Wild 94.9 in San Francisco, and Power 98.3 in Phoenix. I’m also a resident DJ for Tao Group Hospitality in Las Vegas, where I’ve played some of the biggest rooms on the Strip alongside artists like Metro Boomin, Ludacris, and BIA. Outside of nightlife and radio, I’ve consulted for brands like Shoe Palace and Culture Kings, helping shape cultural narratives and marketing strategies that resonate with real people. I’ve also built music programming for sports teams, including the San Francisco 49ers and Las Vegas Aviators.

What sets me apart is my ability to bridge culture and business. I’m a DJ at heart, but I’ve always viewed music as a gateway to bigger conversations — whether that’s about representation, community, or brand identity. I’m most proud of how Radio Bassment has grown from a late-night local show to a national platform that gives artists and DJs a voice. My goal is to build lasting impact — through entertainment, through strategy, and through platforms that truly reflect the culture they serve.

How about pivoting – can you share the story of a time you’ve had to pivot?

One of the biggest pivots in my career came during the early stages of building Radio Bassment. I had been heavily focused on live events and club gigs — especially in major nightlife markets like Las Vegas and San Francisco — but when the world shut down during the pandemic, that part of my business was completely frozen. Like many others in entertainment, I had to quickly rethink how I could continue connecting with people, creating value, and staying relevant in a world where venues were closed and crowds disappeared.

That’s when I made the decision to double down on Radio Bassment and treat it not just as a show, but as a platform. What started as a niche late-night show on one station evolved into a full-on syndication effort. I expanded into new cities, grew my team, and started using the show as a launchpad for breaking records, spotlighting rising talent, and keeping DJ culture alive even when the stages were dark. It taught me the power of being nimble — of shifting energy toward what you can build when everything else feels out of your control.

That pivot not only kept me in the game — it actually helped me grow. Radio Bassment now airs in 15 cities, and it’s become a key piece of my brand that will continue to evolve, no matter what happens around us. It was a reminder that sometimes the setback isn’t the end — it’s the opening to something even bigger.

Any insights you can share with us about how you built up your social media presence?

Building my audience on social media wasn’t something that happened overnight — it was the result of years of showing up, staying authentic, and evolving with the platforms. Early on, I focused on documenting my journey as a DJ — behind-the-scenes shots from clubs, radio studios, tour stops, and everyday moments that gave people a real look at my lifestyle and hustle. I didn’t overthink it — I just let people in. Over time, I started to realize that what really connected wasn’t just the big moments, but the consistency and transparency I brought to my content.

One major turning point was tying everything back to the culture I represent — the Bay Area roots, the work ethic, the love for music discovery, and community. I started sharing more about the artists we break on Radio Bassment, the story behind each radio market we expanded into, and the brands I worked with from the inside out. That kind of content wasn’t just “cool” — it had purpose. And when you create content that feels bigger than you, people show up for it.

For anyone just starting to build their social media presence, my biggest advice is to be consistent, be real, and don’t wait for things to be perfect. Post the journey, not just the highlight reel. Talk to your followers like people, not numbers. And build community, not just a fan base. The more you lean into your own lane, the less you’ll worry about who’s watching — and ironically, that’s exactly when people start paying attention.

Contact Info:

• Website: Http://www.djerockonline.com
• Instagram: @djerock
• Facebook: https://Facebook.com/erockfans
• Twitter: @djerock
• Youtube: @radio_bassment8681