We caught up with the brilliant and insightful Enocha Edenfield a few weeks ago and have shared our conversation below.
Hi Enocha, thanks for joining us today. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?
I moved to Savannah, Georgia in 2010 to work as a morning producer at a local news station. In early 2020, I decided it was time to leave for new opportunities. That’s when the pandemic hit and that new job opportunity went away. Left with no real job and a lot of time on my hands, I decided to download TikTok to keep myself entertained.
The summer of 2020 felt like it lasted for three years. By July, most people were tired and wanted to jump ahead to Halloween. Everyone on TikTok was sharing their favorite local ghost stories or paranormal experiences they had. Since I live in one of the most haunted cities in America, I realized I had a lot of stories about Savannah’s haunted homes and businesses, and I also had personal experiences. My TikToks started to take off. That inspired me to start researching these stories and finding the actual history behind them,
Once I had enough followers, I started going live in order to share the beauty, history, and ghost stories of Savannah with people who were stuck in their homes and unable to travel. When things started reopening in 2021, people who followed me on TikTok started asking for in-person tours. That’s when I realized it was time to start my own tour company. Lots of paperwork and emails later, I officially opened Enocha Edenfield Tours in October of 2021.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Since my background is in journalism, making the switch to TikTok content creator and tour guide wasn’t hard. I knew how to do research and how to tell a story in a compelling way.
It’s been rewarding getting comments from locals and visitors who have never heard about some of the pieces of Savannah history that I’ve shared.
How did you build your audience on social media?
I didn’t really start my TikTok with the purpose of becoming a content creator. I just wanted to share some fun stories that I thought were interesting. The thing about TikTok is that if you’re passionate about a subject, the algorithm will push your videos to people who are also interested in that. Just make things you like.
Where do you think you get most of your clients from?
Going live always helps me gain new followers and new tour clients. It’s amazing how just walking around Savannah and talking about ghosts and history can appeal to so many people.
Contact Info:
- Website: https://enochaedenfieldtours.com/
- Instagram: https://www.instagram.com/eenieedenfield/
- Other: https://www.tiktok.com/@saltwavesspanishmoss?is_from_webapp=1&sender_device=pc