We recently connected with Ena Soul and have shared our conversation below.

Alright, Ena thanks for taking the time to share your stories and insights with us today. So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?

I wouldn’t be in a rush. I wouldn’t rush an event, a conversation, connections, I wouldn’t rush my life in general. The speed of evolution is so high today that people forgot who they are. Most of us rush day by day to achieve an illusion. Rushing, breaking their own alignment, which is available, right here, around you, just slow down and observe and finally understand why didn’t it work again? The answers lies within yourself.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My journey wasn’t easy. We all have stories, and mine begins around age 30 when I endured abuse and a traumatic immigration experience. Through hard work, I ascended to a leadership position in the capital of my origin country and rebuilt my life from scratch after immigrating. I faced heartbreaks, lost my entire family, and found myself alone in a new country with just one suitcase and a cat. The cat is still with me and has reached the age of 13 yo.

It was an incredibly challenging time.

I believe that we all have guides who lead us to the right places, people, and events when we feel lost, and we just need to trust the process. One of my girlfriends introduced me to yoga, even though we have never practiced together (haha we need to fix it m; – she lives far away). She was the one who initially told me about yoga.

Despite my initial skepticism to yoga, I always was going to the gym just to workout, I eventually turned to yoga in search of inner peace. I realized that workouts alone couldn’t provide the solace I sought.

Remembering my friend’s advice on yoga, I began learning and practicing it on my own. I can’t single out a specific teacher and that’s what I always tell my students – you’re your own shaman & healer, that they hold the power, while we, as yoga instructors, life coaches, or healers, merely guide them – activating their own energy. Ever since I started practicing yoga, I have continued to learn, grow, expand my horizons, and find immense healing. It’s remarkable how engaging and therapeutic this journey can be. My experience with yoga has led me to achieve balance, align my life, and marry the love of my life. Starting anew, I embraced fresh energy and pursued my passions, opening my heart and discovering my purpose. I am here to enhance people’s lives, helping them align their own journeys and reconnecting our world and society with our roots.

I take pride in my healing journey, recognizing that the process is always challenging. I am proud of the hundreds people I have helped and will continue to assist, never ceasing in my effort to witness the radiance in your eyes filled with happiness and gratitude, observing your positive life transformations and feeling your aligned energy – these are the greatest rewards.

I am proud that I opened my own practice a few months before COVID started. Despite facing another significant loss, I relocated from Miami to a very small town with a completely different vibe than what I was used to :) and despite the struggles, mistakes, and learning curves, I have maintained my equilibrium and kept moving forward – a journey that continues even now.

I take pride in establishing and operating my Holistic & Transformational center, “Yoga Keys,” in a new location with a foreign language, amidst the healing process of a major jaw surgery; through practices, discipline, and devotion, we celebrate our first anniversary today! As we aim to expand into a full retreat center, currently under building process, my goal is to share our healing sanctuary and energies with an ever-growing community.

Together, we strive to reconnect with our true essence – the harmony of love.

Yoga Keys – A sanctuary dedicated to nurturing your mind, body, and spirit.
Our Sanctuary is located in the heart of The Fabulous Florida Keys – Marathon, FL.
Step into a space where ancient wisdom meets modern practices, where each class is crafted to harmonize the physical, emotional, and spiritual aspects of your being.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

Not everyone knows that I had, and actually still have, my clothing line that I designed myself, selecting fabrics, overseeing the manufacturing process, and more. Fashion is one of my passions. Years ago, I studied at the Miami Fashion Institute and Fashion Academy MATRIX, during which time my connection with the universe was particularly strong. There are so many interconnected facts in my journey. One of the most crucial aspects is the quality of your product or service, be ready for 100%. You only get one chance to make a first impression. Find the right company, ensure you are covered by them, double-check everything, physically inspect the products, even if they are in another country – have the samples with you. For significant quantities, consider hiring quality control; it will be a wise investment. However, I believe that such insights come with awareness and business experience. If you are just starting out, take your time, #norush. Begin with a small number of items. Avoid comparing yourself to businesses with vast product lines, as you are at a different stage of development. Have you seen them in the beginning?
Focus on your current quality and success, and your customers will find you.
On a similar note, my clothing line is undergoing a revival and will soon be available for purchase and trial at Yoga Keys. Featuring classic designs, high-quality European fabrics, and my products proudly made in the USA.
Thank you!

P.S. Extend the manufacturing due date by one to two months.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

In any business I have ventured into (not so many, haha), even before embarking on building my own enterprise, I held the position of COO in large corporations. I also oversaw significant startup projects, nurturing them from inception through to their grand openings and beyond. My approach in each endeavor was marked by distinctiveness. Not in a way that set me apart from myself, but rather in a way that differentiated my offerings from those available in the market.
Here’s a tip for crafting a compelling promotion: Ask yourself – how?
If you engage in activities you are truly passionate about, trust your intuition, and heed your inner voice to ascertain what would best serve your business and customers. Ultimately, nobody understands your business and your customers better than you do.
Your authenticity, your energy resonates with people, even across a digital interface. Be authentic, engage in activities that bring you success and joy, always moving forward positively. These vibes and actions will pave the way for abundance in your endeavors. Set intentions thoughtfully, focusing on how your service or product can genuinely benefit potential customers and society at large. This approach will naturally guide your promotional efforts. If your sole aim is financial gain, I regret to inform you that it may not yield the desired outcomes.

Simultaneously, you must cultivate your personal brand, which essentially means selling – You! Your lifestyle, habits, actions, and thoughts in combination with your “product” should collectively serve as a source of inspiration for others. It is crucial to establish credibility by genuinely believing in your product or service and integrating them into your own life. Without this conviction and personal application, achieving success becomes impossible.

And one of the most important things – I prioritize service excellence! Delivering high-quality service is your most effective form of promotion, as your satisfied clientele will organically spread the word through referrals, reviews, and other means. I provide high service and I request the same for myself.

Contact Info:

• Website: yogakeyslife.com
• Instagram: instagram.com/yogakeyslife
• Facebook: https://www.facebook.com/profile.php?id=100091818887143&mibextid=LQQJ4d
• Twitter: https://x.com/yogakeysteam?s=21
• Yelp: https://www.yelp.com/biz/yoga-keys-marathon-2
• Other: Google account: https://maps.app.goo.gl/Ct4VhkCgHqsw81rZ6