We caught up with the brilliant and insightful Emmanuel a few weeks ago and have shared our conversation below.

Hi Emmanuel, thanks for joining us today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

It started back in college — not with fancy gear or a massive audience, but with a borrowed pair of headphones from my sister and a cracked version of DJ software on my old laptop.

By day, I was in class, doing what I was supposed to do. But at night — and especially during the holidays — I was in my dorm room, teaching myself how to mix, blend, and create something that felt like mine. I didn’t have a big dream at the time. I just knew I needed a creative outlet, and I found that in music. It gave me a sense of purpose, a release — a place to be free.

I started this journey with four of my closest friends. We’d hit up clubs after school, pitching this wild idea of a masked DJ who could bring a fresh spark to their venue. My stage name was “Dj Beatpointzero” at the time. Most people laughed at us or said no — I was turned down by nearly 25 clubs in my city. But then one finally said yes.

That “yes” changed everything. I had only been practicing for three weeks, alone in my dorm, but that opportunity became the start of my career. I had no roadmap. Just belief — and maybe a bit of delusion — that this dream could mean something.

Since then, I’ve lost friends and loved ones. The same guys I started with slowly drifted away. At one point, I was pushing this vision completely on my own — just a kid with a mask and a stubborn belief in himself. But I kept going.

And now? I’m touring the world. I’ve made music for some of the biggest names globally and worked with some of Nigeria’s most prominent artists — the same country where this all began.

So when people ask when I knew, it wasn’t about a single flash of glory. It was the quiet moments in my dorm, the rejections at club doors, the losses, the persistence. That’s when I knew — because even when no one else believed in it, I couldn’t walk away from it.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Xero — I’m a Nigerian-born, globally touring DJ, music producer, and creative entrepreneur. I’m the founder of the DjayXero brand, and my journey into the music industry started over a decade ago in a college dorm room, with nothing but a laptop, a borrowed pair of headphones, and an obsession with sound.

Under my brand, I provide:
• Live DJ performances (club shows, concerts, festivals, private events)
• Music production and custom sound design
• Creative direction and sonic branding for artists and events
• Mentorship and education for up-and-coming DJs/producers
• Merchandise and branded collaborations (coming soon)

What I offer isn’t just music. It’s an experience. My performances are designed to move people — physically, emotionally, and spiritually. I believe music should not just be heard — it should be felt. Whether I’m behind the booth at a sold-out show or producing in the studio, I approach everything with deep intention and raw passion.

What sets me apart is consistency, authenticity, and a vision that’s never wavered, even when everything around me did. I’ve lost people, been underestimated, and walked this road alone for years. But I kept building, kept believing.

What I’m most proud of is how far I’ve come without losing my essence. I started with nothing — just a dream and the courage to be different. And now, I get to do what I love, inspire others, and still push creative boundaries in an industry that’s always evolving.

To anyone discovering me or my work for the first time: know that DjayXero is more than a name — it’s a story. A movement. A reminder that you don’t need to follow the crowd to be great — you just need to own your sound.

What do you find most rewarding about being a creative?

For me, it has to be the act of creating itself. There’s something sacred about the process — the moment where it’s just you, your energy, and the music or idea you’re shaping. The joy that comes from knowing you’re simply channeling your thoughts, emotions, and spirit into something that didn’t exist before — and pouring that into the universe — has got to be the greatest gift ever.

It’s not always about the outcome, the applause, or the numbers. It’s about that raw space where you’re completely connected to your craft, where time stops, and it’s just you and the sound. That space is healing. It’s freeing. It reminds me why I started in the first place.

We’d love to hear the story of how you built up your social media audience?

Honestly, I didn’t build my audience by chasing numbers or going viral. Most of my following came organically — through the work I’ve done and the great people I’ve been fortunate to collaborate with throughout my career. Every meaningful connection, every artist I worked with, every venue I played at — those moments created real engagement and helped spread my name in ways that felt natural and authentic.

I also made an effort to post content somewhat consistently — especially from my gigs. Sharing clips from shows, behind-the-scenes moments, and travel experiences gave people a glimpse into my world as a DJ. A lot of my growth also came from real-life interactions: meeting people at shows, building relationships with promoters, staying in touch with fans I met at venues, and just constantly networking in person.

One thing I never did was obsess over follower counts. I stayed focused on showing up, doing good work, and letting the rest take care of itself.

If I had to give advice to anyone just starting out:
• Lead with value. Let your content reflect what you love and what you’re good at.
• Be consistent, but not forced. Show up as yourself and share moments that mean something to you.
• Focus on building real relationships. Comment, connect, collaborate — don’t just post and disappear.
• And most importantly, don’t let the numbers define your worth. That energy is better spent mastering your craft.

The people who are meant to find you will — as long as you keep doing what you do with passion and honesty.

Contact Info:

• Website: https://www.djayxero.com
• Instagram: https://www.instagram.com/djayxero/
• Facebook: https://www.facebook.com/uzuegbunamemmanuel
• Twitter: https://x.com/djayxero
• Youtube: https://www.youtube.com/@djayxero
• Soundcloud: https://soundcloud.com/user-571600528-516729563

Image Credits

I have rights to these images