We’re excited to introduce you to the always interesting and insightful Emma Persaud . We hope you’ll enjoy our conversation with Emma below.
Alright, Emma thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
My mission is to “enhancing natural beauty one face at a time” but when I started my career, I didn’t know what my niche was, I just wanted to make my clients happy by being able to achieve their desired look. I attended a few workshops and one thing that came up is that having a signature look is a must but I didn’t agree with that 100%. I couldn’t imagine doing the same look over and over, I thought I would lose my passion for makeup artistry if I went that route because I didn’t want to be boxed in and only use 5 colors out of an 100 color palette for example. I also get bored easily so doing the same look over and over would’ve definitely killed my spirit a bit. I’m so glad that I followed my heart and ended up realizing that my clientele came to me because of my style of makeup verses a signature look, they loved how natural the finish was, when I apply makeup on my clients my goal is to make sure they look like themselves and first time makeup girlies would come to me for that reason. Finding your why is so important because it helps you to never give up when times are hard.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Emma, and Makeup Artistry is my superpower; I’m so grateful to be able to share my gift with the world! I’m an experienced makeup artist who creates stunning looks while ensuring clients feel comfortable and confident. My warm and friendly demeanor ensures clients can relax and enjoy the pampering experience. Hailing from Toronto, I traded my snow boots for sandals when I moved to sunny Arizona. Before relocating, I studied makeup artistry in Canada and have been working in the beauty industry for a decade. Boasting diverse skills, I can effortlessly create custom looks ranging from natural to full glam on all skin types and skin tones. When designing a look that complements their preference, I will work with my clients to determine the unique makeup look of their dreams while considering their natural features, tastes, outfits, etc. To be honest, one of the best parts of my job is actually connecting with my clients, I love being to listen to their life stories, passions and troubles of life, because we can uplift each other and share advice and experiences, I love to share and help others and make them look amazing in the process.
What else should we know about how you took your side hustle and scaled it up into what it is today?
Yes, my side hustle turned into my full time job, I worked in Finance for 10 years and I always felt that I didn’t belong there forever, I learned a lot and use the skills I obtained in that field for my business today. Sometimes I squeezed in clients on my lunch break because my passion for my craft was so strong, and I daydreamed about different makeup looks that I wanted to try on my clients and nothing could kill my fire! My finance job was a means to pay bills but my heart was always on my craft and any opportunity that I had to take on a client- I did it. I ended up moving to Arizona in 2020 with my electric car and I ended up purchasing a home in Far East valley and there was no way I would be able to get to work in Phoenix and back home on one battery charge and there were no electric chargers near my job so I had a decision to make: find another finance position close to my new home or take this leap of faith and work for myself full time, I decided to take the leap of faith and opened my availability to 7 days a week instead of weekends only and I’ve been booked and busy ever since! I walked through the door of uncertainty, nothing grows in your comfort zone so open that door and see what’s in store for you.
What do you think helped you build your reputation within your market?
My consistent level of professionalism helped me build my reputation within my market.Every client is treated with a high level of love, care and respect and I made sure that they felt my warmth and positive vibes so that their not nervous and can relax and enjoy their experience with me. My wonderful clients leave me amazing reviews highlighting what they loved about working with me and how I made them feel heard and completely comfortable with sharing their opinion without fear.
Contact Info:
- Website: https://www.facesbyemmy.com
- Instagram: https://www.instagram.com/facesbyemmy
- Other: Tiktok: Facesbyemmyp