We caught up with the brilliant and insightful Emma Patterson a few weeks ago and have shared our conversation below.

Emma, thanks for joining us, excited to have you contributing your stories and insights. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

I started my own YouTube channel when I was 16 years old with a focus in make-up tutorials. I was inspired by a few other influencers that I watched regularly, and I quickly fell in love with the filming & editing process. My channel evolved over the years and my videos ranged from shopping hauls to challenges to vlogs.

Once TikTok started taking over the social media world, I made a few posts on there and quickly had a few of my videos go viral. At that point, I decided to switch my focus from YouTube over to TikTok. I love using my videography/editing skills to share my life with others. It is so special to be able to create a space where people are supporting and inspiring each other.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

These days, my videos mainly consist of lifestyle and fitness content. I have a well-balanced life, and this is a good way to share everything that my life encompasses. Also, as I became a registered nurse, I have been able to share some of that knowledge with my followers as well.

Something that sets me aside from some of the other content creators out there is that I try to keep everything realistic. I don’t dramatize my life at all. I am a huge supporter of a balanced lifestyle. So, just because I have loved my fitness journey, doesn’t mean that I also like to treat myself to good food and a night out on the town with friends.

Any insights you can share with us about how you built up your social media presence?

I started building my followers way back in the day on YouTube. I was sharing about it on my Instagram and asking for support from my peers at school. The most important thing to retain those followers is to post consistently and reply to comments so they feel your appreciation.

These days, following some trends can be helpful in addition to posting to more unique content. I have found that unique posts are more likely to go viral which can help gain a surge of followers. Make sure you stay true to what you want your account to focus on.

Is there mission driving your creative journey?

My main goal that drives me is to share the realistic way to have a well-balanced life. In my opinion, the best life is a balanced one. I pride myself in eating healthy, working out consistently, and working on my mental health. I enjoy wholesome hobbies such as hiking, going on walks with friends, and trying new restaurants. On the other hand, I am able to let loose on the weekends and enjoy going to the bars/clubs with friends. I am also able to enjoy pizza and ice cream every now and again.

I want to inspire people to be able to live the “work hard play hard” lifestyle (if that’s what they desire) without the feeling of guilt. You should be able to live life to the fullest, no matter what that means for you.

Contact Info:

• Instagram: emmakpatterson
• Other: TikTok: emmakpatterson