We were lucky to catch up with Emma Gibb recently and have shared our conversation below.

Hi Emma, thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?

My business is called The Worldly Whisk. Coming up with the name was a challenge. While I specialize in desserts, I am also available for savory items as well. I wanted a name that was all encompassing, catchy, and original. My personal mission is to be able to look at any dish or dessert and just know that I can make it well. I bake and cook cuisine from all over the world and I wanted to incorporate that into the name. I want my customers to know that my influence comes from the world as a whole, and not just one region. As a baker, I use all kinds of tools. One of the most common items I use is a whisk. When I was putting names together, The Worldly Whisk came into my head. I thought it was a cute play on words and I was immediately able to imagine the logo. The name stuck and I hope that soon, it will be a household name in my local area.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Emma Gibb, and I am a self taught pastry chef and business owner. I am originally from New Mexico; have moved around a lot but I have been in San Diego since 2013. I am a total foodie. I rarely meet a food I don’t like. My other interests include traveling, reading, exercising, and spending time with my friends. I have been baking and cooking for years and it is something I truly enjoy. I was working a job that was not fulfilling and I knew I needed to find a passion. My friends and family would always make jokes about me opening a bakery or baking and cooking professionally. I ignored these jokes, but after hearing it so many times, it began to stick in my head. I decided to take the plunge and quit my job and put all my energy into starting my own business. Baking allows me to be creative and do what I enjoy. I love when other people enjoy what I create, and it gives me a purpose. One thing that sets me apart is never having the same menu twice. Every single week I have a different menu. This weekly menu includes new items, and previous items that rotate in and out. I believe this is different than most other businesses because every time a customer pays me a visit, they can have a completely new experience. I am so proud of my personal growth since opening my business. I have learned more in this short time than I could have possibly imagined. This personal growth has allowed me to become a partner in ownership of a bakery opening soon called Sourdough & Moore.

Can you tell us about a time you’ve had to pivot?

This is a very personal story, but I want to put myself out there in hopes that it can help someone else who may be having the same struggle. Through out my twenties, I felt lost. I dropped out of college and I felt like I had no purpose. This lead to deep unhappiness and stagnation of my personal and professional life. I worked a job I hated for years, and personally I became very unhealthy. I was morbidly obese and I believe this was because I didn’t exercise and I used food as a coping mechanism for my unhappiness. In 2021, on a random day early in the year, I woke up so angry and finally decided that I had enough. I was wasting my life, and I wanted to start living it. I began a journey to heal my body and mind. From 2021 to the end of 2023, I lost 220 pounds. I completely changed my diet and my mindset around food. I began to exercise and really focus on my mental health. I finally came to a place in my life where I loved myself and could live the life I wanted. This allowed me to focus on my career and my passions. It may be ironic that I turned myself into a pastry chef, but I find it therapeutic. For everyone out there who is struggling and unhappy, there is always hope. These past couple years have been the best of my life and that is something I never thought I would achieve.

What do you think helped you build your reputation within your market?

Without a doubt, I would have to say just being kind. As I mentioned in elsewhere in the article, there was a point in my life when I was deeply unhappy. I know the value and impact of small acts of kindness. When I first started coming to the farmer’s markets as a vendor, I would always bring other vendors gifts. I still do this every single week. I take the time to bake something just as gifts. I believe this fosters a sense of community within the market. This is just a small example but believe this is the reason my business is where it is today. Other vendors have truly been my biggest supporters and sources of help. Even my “competitors” recommend me business. I truly appreciate this and always pay it forward. Any business can have a good product but the person behind that matters. In my view, kindness and supporting others around you will always be the biggest reason your business grows.

Contact Info:

• Instagram: @theworldlywhisk