We were lucky to catch up with Emily Owens recently and have shared our conversation below.
Emily, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
I remember when my paycheck was a whopping $231…
I came home and broke down – panicked about finances as a brand new trainer in the field. People had warned me a personal training career would be tough, but I had no idea it would be THIS tough.
I was unhappy & stressed, but didn’t know what else to do. I’d always wanted to try online coaching, but as an introverted, soft-spoken girl with a small social media following, I didn’t think I could do it.
So I worked at that gym for a few more years trying to make it…and then the worldwide pandemic hit…all the gyms shut down, all the trainers were out of work, and I didn’t know what life was going to bring.
I spent a few months brainstorming what to do. I came to the realization it couldn’t get much worse then it was, so why not take a leap of faith and try something I’d been thinking about for a long time? I had seen business coaches pop up in my feed. I had also seen the investment prices to work with coaches.
I WAS TERRIFIED. What if I failed? What if it doesn’t work? What if I look stupid?
I took a leap of faith…I used every penny I had to invest in a business coach. I worked on the backend of the business – systems, strategy, branding, marketing, lead generation, etc. And then… I launched.
The first month that I launched I made over $10k…WHAT. HOWWW. I was in disbelief. Maybe this could really work.
And it has…over the past three years, I’ve transformed into a full-time online coach, soaking up continuous learning from multiple business coaches. The tools and strategies I’ve gained haven’t just given me financial freedom but also the flexibility to shape a lifestyle that traditional careers couldn’t offer.
Today, as the CEO of my life, I’ve expanded my entrepreneurial journey to include two coaching businesses. “Balanced by EmK” focuses on fitness and nutrition, guiding clients toward a balanced approach to weight loss and health goals. At the same time, “The Fitpreneur” serves as my business coaching program, empowering health and fitness professionals to kickstart and thrive in their online coaching ventures.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hi! I’m Emily☺️
I am the Owner & Head Coach of “The Fit-preneur”- a business coaching program; and “Balanced by EmK” – a health/fitness coaching program.
My journey with health and fitness began at an early age. Through most of my pre-teen, teen, and early adult years, I struggled with severe body dysmorphia and disordered eating. I was unhappy living like this and knew I had to make a change to improve my quality of life.
I realized my heart was in health & wellness… So, when I graduated from Purdue University, I moved to Colorado to study at the National Personal Training Institute. I learned the science and knowledge behind health/fitness so that I could heal my mind and body, and help others to do the same.
When I completed school, I became a NASM Certified Personal Trainer. I went on to receive my Fitness Nutrition Specialist, Weight Loss Specialist, & Behavior Change Specialist Certifications. I began working as a trainer at a local gym until the pandemic hit.
I knew I had to do something, so I took a leap of faith and launched my online coaching business. For just over 3 years, I have been a full-time online health & fitness coach, helping women lose weight and build muscle while maintaining a life of balance. I believe in promoting balance, mental health, & self-love through our fitness journeys. When we are healing & thriving on the inside, it brings us lasting success in our physical transformations.
And NOW, I also do business coaching to help YOU do what I did! Through proven & strategic steps, I coach other health/fitness professionals how to take their business online in order to create a lifestyle of time & financial freedom.
Working with my clients has been the most rewarding experience. Whether in health, fitness, or business…for every obstacle I have faced, there is also someone’s life that I got to help change for the better.
So to each and every one of you who feels like you’re struggling and need help knowing where to start….I am here for you!
I promise you..there IS a way to achieve your goals that brings balance and fulfillment to your life 🤍
Can you tell us about what’s worked well for you in terms of growing your clientele?
I have found that the key to effectively building a clientele comes down to three essential components:
Cultivate ‘like, know, and trust’ relationships. Consumers are more likely to make purchases from individuals they feel acquainted with and trust. Foster connections with your social media audience by revealing your authentic self and positioning yourself as an expert in your field.
Spotlight your offerings consistently. In a world where attention spans are mere seconds, it’s crucial to frequently highlight what you offer. Research suggests that individuals need to be exposed to a product or service at least 7-8 times before considering a purchase or sign-up.
And lastly, provide exceptional customer service to encourage referrals and positive endorsements from your existing clientele.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
I think one of the biggest lessons I’ve had to learn is overcoming “Imposter Syndrome”
Here’s the truth: EVERY successful coach, including me, started as a newbie in the game. It’s okay to feel a bit out of your depth at times, but it’s NOT okay to let that hold you back from your dreams.
Imposter syndrome is just a temporary state of mind.
It’s the universe testing your commitment and determination. It’s that little voice in your head trying to keep you in your comfort zone. Well, guess what? You were never meant to stay there!
So, here’s a reminder: While you’re busy doubting your abilities, you forget that you actually know more than those who are seeking your help.
You have the expertise, passion, and drive to make a REAL difference in people’s lives. Your unique journey is your superpower.
👉 So, here’s your action plan:
1️⃣ Believe in yourself relentlessly: Have unwavering faith in your skills and the impact you can create.
2️⃣ Embrace each challenge as an opportunity to grow: View obstacles as stepping stones, not roadblocks.
3️⃣ Seek wisdom from mentors who’ve walked the same path: Learn from those who have already conquered the challenges you’re facing.
4️⃣ Build a community of unwavering support: Surround yourself with like-minded individuals who uplift and motivate you.
5️⃣ Take CONSISTENT action, even when doubt tries to creep in: The more you do, the more confident you’ll become. Remember, action is better than perfection.
And guess what? You’re not alone in this. I’m here to help you unleash your inner coaching bad@ss! 🌟
Contact Info:
- Website: https://www.emilykowensfitness.com/
- Instagram: https://www.instagram.com/emily.k.owens/
- Facebook: https://www.facebook.com/emily.owens.372/
Image Credits
Mike Larremore (professional photographer)