We were lucky to catch up with EMILY NUCKOLS recently and have shared our conversation below.

EMILY, thanks for joining us, excited to have you contributing your stories and insights. So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?

I would have started earlier, and kept quiet about my dreams and ideas. It is amazing how much fear and lack of what you don’t have to start a business, will keep you from moving forward. To anyone reading this….. just start and everything falls into place.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Emily Yellow’s one-of-a-kind possibility bags are created with love and kindness and designed with every possibility in mind.  Just like these unique bags, customers intrigued by them are one -of -a -kind.  I want those who carry my bags to know they are not alone in their journey and to feel inspired every step of the way.
The genesis of the Possibility Bag Collection began in 2014 and was inspired by the traditional Native American  “Possibles Bags,” which were used to transport supplies, medicines and power objects for healing. The Emily Yellow collection of possibility bags are made from re-purposed textiles, Leather, and industrial materials.

I was formally educated in Santa Barbara, California, before migrating to Georgia where I refined my skills and continued my design education. What I bring to Emily Yellow products is a California cool with a Southern Charm.

I am a believer in my own personal creative destiny as it is my irresistible desire to create and share with others who I am and what I am about. Who I am and what I do set me apart from others because I bring to my art and design that Unique combination of experiences and influencers that I have had and the personal lessons learned from them. I design from the heart as well as the mind.

With time I surprise myself with my multi-faceted skills. I can design your kitchen and bathroom, Manage a hotel, Sew a dress, cook for a party of 10, wallpaper a room, paint a teepee and finally – most proudly – I can create an Emily Yellow possibility bag.

The road to Emily Yellow has not been easy. I have had financial, emotional, and physical setbacks. During these times I have had to search within myself to draw from those life’s experiences and influencers to recreate myself. My biggest lessons learned are to believe, trust, and listen to myself. To embolden my creative destiny!

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

My biggest lesson to date is the wholesale side of my business. As an artist creating the products which are almost all one of a kind. I found myself loosing money trying to expand my products into stores. I also was not happy with raising my prices for this as well. I was up to about 2o plus wholesale accounts and found myself stretched thin and paying for the stores to carry my products. I also found that I wasn’t happy with an order, which seemed counter productive. Here I was getting orders and I was so upset to fill them. So I decided I would stop wholesaling and it has been the best decision to date!!

What’s worked well for you in terms of a source for new clients?

I have found getting out in public has helped me find new customers, from farmers markets, art shows, and weekend festivals. It did take a while to figure out the best locations and markets to do for my products and it was really worth doing so many bumpy markets to get to the good ones.

Contact Info:

• Website: emilyyellow.com
• Instagram: emilyyellow2
• Facebook: emilyyellow2