We recently connected with Emily Carroll and have shared our conversation below.

Emily, thanks for joining us, excited to have you contributing your stories and insights. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

Our neon signage gives our customers the chance to create a unique and personalized space or event,. At the moment, we are seeing this trend heavily in the wedding! Couples are loving the chance to make unforgettable photo ops for both them and their guests. In addition to the chance for personalized photos, it allows couples to have a piece of their wedding day in their home afterwards as a wonderful reminder of their big day! We work one-on-one with our customers to help them narrow down their design to the very last detail and provide the utmost personalization to make their wedding, event or space perfect!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Emily and my husband, Dallas, and I are a husband and wife duo who started Love at First Sign. We offer custom & rental LED neon signs for all events and spaces. Our signs have become especially popular for weddings, birthday celebrations, engagement parties, nurseries, businesses, home decor and more!

We began after searching for inspiration for our own wedding and realized we wanted personalized touches and photos for our big day! After we decided on a neon sign to make our wedding customized and special, we searched online and found that any quality sign was going to cost an arm and a leg and was just an automated, cookie cutter solution, which didn’t feel right for something as personal as a wedding! Thankfully instead, Dallas is a craftsman and man of many talents and created one for us. After our wedding we received so much positive feedback that we decided to officially start our small business! Since then we have perfected our craft and created hundreds of custom neon signs both for local customers and for those throughout the United States.

We pride ourselves on our customer service and the incredible amount of customization we offer! Instead of just a “create your own” website with no human interaction, which limits the amount of creativity and personalization available, we always work one-on-one with our customers to help bring their ideas to life. We like getting to actually work with our clients and love having the opportunity to make their sign perfect. We know the events and spaces that their signs will be a part of are one of a kind and we take pride in being a small part of that!

Can you tell us about what’s worked well for you in terms of growing your clientele?

Although we create custom signs for all events and spaces, we get the chance to work in the wedding industry for a large portion of our business. With an event as important and personal as a wedding, it is important that things run smoothly and all details are captured. We have really taken this to heart and take pride in the fact that two people have chosen us to be a small part of their big day. The wedding industry is a tight-knit niche and we have been able to grow within this sect via word of mouth and industry connections due to our high amount of effort and personalization we put in to every project, our attention to detail, and our prioritization of our customer’s wants and needs. From this strong base, we have been able to expand into other niches due to our strong brand reputation.

What’s been the best source of new clients for you?

The power of social media has been huge for our business. We are very active on Instagram (@love_at_1st_sign) and TikTok (@loveat1stsign) and have had fun getting to create content for these pages and designing a page that shows off our work. Once someone discovers our page, they can click the link in our bio and begin an inquiry on their own custom neon sign, so social media exposure has been huge for us. For a small business owner, each share, comment, or like means the potential for more exposure and the opportunity to be a part of another person’s special event or space. We are so grateful for our social media following and all of the support we have received there!

Contact Info:

• Website: www.loveatfirstsign.org
• Instagram: @love_at_1st_sign
• Facebook: @love_at_1st_sign
• Other: TikTok: @loveat1stsign

Image Credits
The Taylors: Haley Adell Photography Walker Farms Steele Magnolias Design Heidi Firth Floral Flora and Fern Co. Market Floral The Fawsons: Thanksgiving Point Riley Kathleen Photography De La Flor Studio Co Alta Moda Bridal The Dessert Studio Utah M|A Belnap: Savanna Richardson Photography Major Events Pritchett Bridal Jake Weisler Films Nate Ahan Films Blush Creek Rentals