We recently connected with Emilene Heiderscheit and have shared our conversation below.

Emilene, appreciate you joining us today. Was there a defining moment in your professional career? A moment that changed the trajectory of your career?

Follow your passion and lead from your heart.

After 15 years (now 20) of being in the beauty industry I finally began to find true meaning behind the words “It’s never just about the hair!”

I would watch the before and after transformation, and although they left feeling beautiful and happy, it was always more than the physical transformation. It was an inward journey, a moment of acceptance. A feeling of peace and clarity.

I began to explore why I was different, when I thought all along everyone operated from a heart and safe place.
It all began at the bold age of 30, ten years ago when I longed for answers of feeling unwell despite my best efforts in food elimination, diet, exercise & prayer.

I participated in a 3 day juicing retreat that forever changed my life.

I experienced what the body can do when we eliminate waste and toxins. When our physical body isn’t working so hard to process, I discovered it is at optimal level for emotional, spiritual and energetic healing.

Surrounded in a safe setting with other women on their wellness Journey, we collectively participated in a sweat lodge ceremony, reflexology, energy healing, spiritual readings, Mayan stomach massage, journaling, vision board manifesting for health and healing.

Stomach pain I had lived with my whole life miraculously was healed this weekend, amongst many more. An emotional release saved me.

I learned the sexual trauma I had lived with from age 4-9 kept me in pain. The emotional and energetic trauma still lives within my body.

I then set sail to learn and understand everything I could on energy and essential oils. I committed myself to certifications, books and more experiences on healing inside and out.

10 years later I opened my own Holistic Co-op Center for Beauty, Health, Wellness & Lifestyle. We refurbished a historic building and consist of an Organic Salon with Originally Designed Services by me, Natural Boutique, Wellness Spa & Community Studio, Designed to be a Retreat Center.

Nothing seemed too big , weirdly I had absolutely no fear. I knew when I was IN-SPIRIT, inspired to carry the mission with opportunities to help and share with more people, slowly our community and world we could empower healing one person at a time.

I began to understand my integrity, heart and started to believe in myself and found my confidence. I didn’t grow up feeling beautiful, or that I could do anything I put my mind too. I had low self worth. I relied on others opinion to fill my cup. I do think this mentality is common where society missed this key piece to education, self love.

I knew my intentions were pure and strictly out of a mission to serve. Failing wasn’t even an option.

With the mission to serve, the education, people, loans, grants and space EVERYTHING fell into place.

At this time, the word manifestation wasn’t popular, or at least I hadn’t heard about it. But with all of my dedicated rituals in spiritual practice, everything I wished for came true.

So much so, it scared me a little.

I did understand I was on a fast track and trajectory for personal growth.

It was also then I met my husband who is a funeral Director and within these six years we started our family and had three children together.

Remember that fast track growth i just mentioned. Oofda! These ideas and plans have not come without major lessons, curveballs, and pain.

It was right before we met. I had prayed for as selfless and deep man to understand my heart. Love me for my inside first.

Being a free spirit and entrepreneur, I love to have control over my free time. This no longer looks like that for my husband would have to go helping the families with grief and the dying.

Unfortunately, as we know, we cannot plan our death, and he even had to leave the hospital when our first was born to facilitate a funeral. Our first daughter together was born six weeks early and was in the Nicu. He also was a musician and had to leave for a planned concert gig that he couldn’t miss out on.

Needless to say, my only resolution to all of this was to find a spiritual solution behind the meaning of life and death, being in service and living a life fullfilled.

As life unfolded with experiences, I begin to learn more about my gifts. My sensitivities and my empathy as a super human and my superpower.

My advice all moms in business owners is, I haven’t slept in seven years but being IN SPIrIT , a place of LOVE for my babies and business. It was enough to keep me going. It was the most perfect blend of natural adrenaline one can ever feel.

For whatever reason, living with intention and purity, came easy for me. I am far from perfect and most critical of myself, and spend many hours in contemplation and reflection. Self forgiveness has been one of the most important lessons of my life. It was much easier for me to forgive others than myself.

When we understand the fundamentals of our energy system, when our safety and purity is stolen from us, how this can live in the mind and body.

It has been a great gift to learn this, and I hope to be able to share more of this.

I has a dream, even bigger than this one but for now I am filled with gratitude and love in this part of my journey.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Identifying and fulfilling whole healing through mind, body & spirit providing services, experiences and offerings to support one’s beauty and wellness journey.

Our Holistic Co-op brings internally and intuitive care with complementing professional therapies, healing arts, spa, body work, yoga, energy medicines and safe – non toxic Organic beauty Salon Services for tangible, physical transformations.

It is our desire to set upon a feeling of beauty that transpires deeper than looks.

We invite and welcome you to our safe sanctuary where you will immediately feel like you belong.

For other sensory sensitivities, you are for surely going to enjoy our lighting/aromatherapy/music.

We offer originally designed services such as a Holistic & Healing Haircuts, Organic Color!

We do not compromise beauty for health !!

We offer packages for mind, body, spirit healing for continued growth and healing. We understand it is a journey so continued support, and rituals is important for sustained lifestyle.

With all that our centers offers, it’s the first in our area and excited for its growth.

This year our focus is offering businesses day wellness retreats for stronger connection and commitment for building trust in satisfaction within the employment, camaraderie and growth of the business with sustainable mindful team building.

After all BEAUTY is a feeling …

BeautiFEEL-
Beauty embraces inner workings of the spirit resulting in a feeling of wholeness.

Let’s talk about resilience next – do you have a story you can share with us?

We opened 6 months before Covid Mandatory shutdown.

During the pregnancy of our second son is when we planned to make the transition while is on maternity leave to open from my old space to my new space.

During this time while I prepared writing for grants and loans, I also knew I needed to support and engage in my why reason.

I understood I needed to fill my left and right brain. Therefore I took entrepreneurship business program/Sbdc at UWL LaCrosse and simultaneously took a year-long spiritual development program.

As we naïvely, enter into parenthood and business ownership, I was full force ahead. The timing lined up exactly as planned.

I gave birth to a baby and a business.

I never thought of myself as a boss, and honestly never wanted to be a boss. I wanted to surround myself with people smarter than me and work alongside other leaders in a co-op business formation.

As I built the business brand, philosophies, and agreements I also had to build every logistical piece. Of contracts and pillars of business because this hasn’t been done before.

This was constructed for independent contractors and subleasing space, and we would all fall under the holistic umbrella and present as a team for community and collaboration.

I felt my true intentions and heart centered business would protect me from betrayal and deceit. But people are people and I had to learn my lessons.

The year after Covid, I had to rebuild structures and mostly my whole team, simultaneously while pregnant with her third child.

My health subsequently failed me the last two years, combination of the stress of the lessons and growth.. quite literally almost killed me.

Two years ago, on my 38th birthday I wanted to end my own life.

With many complications of my house during this pregnancy, it finally took over my mental health.

I once again had to dig myself out of the trenches and find myself again. I also had to do this with a smile on my face keep showing up for my children in business. I didn’t have a choice..

I had to keep on going. (Which I wrote a song about)

One thing I never doubted was my trust in God in the ability to come out of this.

Thank God for my amazing husband, who supported me and took amazing care of our children, while I laid lifeless.

Can you tell us about a time you’ve had to pivot?

We are now in our 4th year of business and the adversity and experiences have brought forth the most growth lessons and mindset.

Raising a teenager and 3 children under the age of six while navigating my husband schedule as a funeral Director and musician, I have learned to stand in my power.

I no longer feel like I have to shrink myself and place small.

I believe in my abilities as a leader, ship, and boss, and hired my first employee.

Unfortunately, me working so hard to build our brand and offerings doesn’t necessarily financially equal abundance.

I do believe abundance starts with a feeling, and a heart centered approach.

However, this looks, I am open to learning more sustainable way of business in operations.

Contact Info:

• Website: Greenhouseholisticcoop.com
• Instagram: greenhouseholisticcoop
• Facebook: @greenhouseholisticcoop

Image Credits
@andrea and Cody https://andreaandcody.com/