We were lucky to catch up with Emerson Geter recently and have shared our conversation below.
Emerson, thanks for joining us, excited to have you contributing your stories and insights. We’d love to go back in time and hear the story of how you came up with the name of your brand?
Oh wow. This one is an interesting story. Years ago when I created music regularly, I started to compile so much music that I began to make and release albums. Before the first release, I was not signed to any record label, nor did I want to be. Taking a chapter from my grandfather’s book of entrepreneurship, I knew I wanted to own everything I was creating and decided to start my own label instead. G-ED UP ENTERTAINMENT, pronounced (Jeed Up), came into form through a vision I had just walking down the street one day. I began to see these large corporate office buildings emerge from the ground in front of me and they would shoot up to the sky! Step after step, building after building. Then one day while creating album art, I started to think about that day and what it meant. Later on that same day and for that same album art, I began to create a name for the label I wanted this album to be a part of. I was scratching through names from that vision. Ground Up Entertainment, Ground Work Entertainment, Big Office Entertainment, etc. I decided to go with G-ED UP Entertainment because it sounded very similar to my name. So in essence G-ED UP ENTERTAINMENT means Ground UP Entertainment because of the vision I had that this empire will begin from the dirt and will be limitless in the entertainment field.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
We are in the entertainment business to help serve music, television, film, radio, podcasts, sports, gaming creators, and those who have goals within the NFT community. Whether music, film, sports or NFTs, one of our most consistent revenue streams comes from Contract Writing. We have written contracts for many clients for movies, television shows, concerts, artist management, and more in many different countries. We also have built numerous relationships within those industries.
What sets us apart from competitors is our involvement in the overall entertainment industry. We are getting into gaming a little bit more and integrating technology into this industry is our main goal. We are most proud of our work with The Producer’s Guild of America and The Recording Academy for the opportunities to advocate and pass laws like the Music Modernization Act. Our work with actual laws is something I am most grateful for because these laws will stand for years.
How about pivoting – can you share the story of a time you’ve had to pivot?
Oh, this was more of a realization than anything. Working in this business I have encountered a lot of people that are great at what they do. The issue there was, everyone had great talent while working great together, we just didn’t know how to apply it professionally. That is when I began to shift focus on the “business” of entertainment. Ever since then, the people I now meet are business minded individuals who are now colleagues.
We’d love to hear the story of how you built up your social media audience?
For us, our audience is broad. Since we have many areas of business within entertainment, we are able to build our audience within each one of those realms by using hot topics. We attract like minded businesses and people through those fields. Music, TV, Film, Radio/Podcasts, Sports, & Gaming. Any advice I would have for those who are beginning to build a social media presence, is to attach yourself to trending topics. First find your niche, then put yourself within those trending topic categories. That will allow users to see you on a broader scale.
Contact Info:
- Website: www.gedupent.com
- Instagram: @GEDUPENT
- Linkedin: linkedin.com/in/emerson-geter-2ab171b5
- Twitter: @GEDUPENT
- Youtube: https://www.youtube.com/user/GEDUPENT
- Other: www.fiverr.com/GEDUPENT, http://opensea.io/akukusart