We caught up with the brilliant and insightful Emelly Velasco a few weeks ago and have shared our conversation below.
Emelly, looking forward to hearing all of your stories today. It’s easy to look at a business or industry as an outsider and assume it’s super profitable – but we’ve seen over and over again in our conversation with folks that most industries have factors that make profitability a challenge. What’s biggest challenge to profitability in your industry?
My field is about the creative industries I´m working on this already about more than a decade with intellectual property mining de development of text, brands, images, business models, instruction design, graphic design, conceptual events, research, and visual art.
In terms of intellectual property it’s also the importance of making the registration of the intellectual property under good terms and conditions with the collaborators or participants developers of it, regarding profit is about setting up all the tools to apply it and to work constantly in the exploitation and exploration of the field; because in the world of ideas, by themselves it worth nothing but, the execution of them, the protection of them, and implementation of them are what actually makes the difference between profit and nonprofit.
Unfortunately exists “pseudo experts”, scammers and prices with a fee where we can witness new tendencies, this new trends falling apart like the high impact of the Non Fungible Tokens, or about the virtual and digital world. How many people was scammed by this trend?
Till the biggest fears of an investigators, artists and the way to build an artist de carrier or as an author, or speaker or even as a designer is exactly how and where is important enough to make it through, if is this intellectual property is relevant enough to have customers, followers or investors.
As a founder, is important to ask around, even out of our circle of influence, in the first of all started to work with a team that actually respect and understand the mission of your work, that they actually want to be hold, ambassadors and co-created in a mutual understanding and mutual agreement, the second is that register yourself or with truthful agency, mentor or partner, this requires constancy, discipline, organization and great adaptability. Marketing requires research, network require communication, commissions require formality.
I highly recommend to approach experts and arrange every stage of the creative business in order to create a great enterprise.
Emelly, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Emelly Velasco is a Dutch feminine artist, brand manager, writer, and visual artist with Mexican and Central American roots. Her artistic journey began in 2009 with activities in graphic design and layout, as a side career she started with modeling for artists and taking courses with figures like Carlos Vega, Tirsso Castañeda, Marco Velazquez, and Scarlet Gracia now she shares Atelier Dutch female artist Sylvia de Boer.
In 2014, she ventured into abstract and surrealist art through expressionism with the support of different mentors and courses. In 2019, she participated in abstract art exhibits in Milan. By 2022, she launched her achromatic work characterized by movement and visual textures, emphasizing the principle of polarity in black-and-white painting in the Series LA FEMMALE which has an Essay by the New Yorker Art Curator Sally Brown.
By the year 2024 she launched RED ASTRAL and the metaphysical abstract menstrual art as artistic movement of the XXI Century in her artistic research combining spirituality, and genetic mediums in objects evoking Christian – Catholic Relics combined with Aztec and Mayan traditions in her SOLO exhibition in Amsterdam.
She keeps workin in achromatic white and black colors in her series about masculine and feminine energy in the research of polarity and balance, exploring visual textures and adding different materials that express polarity and correspondence.
How did you put together the initial capital you needed to start your business?
I want to mention “Congreso Iberoamericano de Innovación Artística” with five different experts around the world that speak Spanish, with an agreement and service ours we made the first sales and with that we payed the costs and tools of de Congreso Iberoamericano de Innovación Artística submit that I created in 2022 brought to the congress-concept submit with one hundred persons. Stablishing a short term partnership self-founding, to launch this project the preparation de 8 months, the concept was long, the sign in the activities about who does what was extensive but also was needed to build a solid purpose and a solid alliance with our purpose as individual brands.
Book:
EMPRENDEARTE IN SPANISH https://www.amazon.com/dp/B09SS53Q9K
Press:
Newspaper https://www.kunstkrant.com/juli-augustus-2024/ p.27
Newspaper https://www.kunstkrant.com/september-oktober-2024/ p- 56
Magazine https://www.period.nl/kunst/agendatip-red-astral/
Magazine https://www.thimblelitmag.com/2024/04/07/red-astral-uterus/
Can you share a story from your journey that illustrates your resilience?
Facing rejections, getting better and try again.
Contact Info:
- Website: https://www.emellyvelasco.com
- Instagram: https://www.instagram.com/emellyvelasco
- Facebook: https://www.facebook.com/emellyvelasco/reviews
- Linkedin: https://www.linkedin.com/in/emelly-velasco-/
- Twitter: https://x.com/emellyvelascog
- Youtube: https://www.youtube.com/@EmellyVelasco/videos
- Soundcloud: https://soundcloud.com/emelly_velasco
