We were lucky to catch up with Elyse Garlock recently and have shared our conversation below.

Alright, Elyse thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

As co-founders and husband & wife, naming our business felt like a daunting task – it was difficult enough agreeing on names for our four children. We wanted something that reflected our vision, resonated with our audience, and stood the test of time. But the process turned out to be far more complex than we initially imagined.

Company names are tricky—more than just a word or two, they have to encapsulate an idea. They need to be memorable, easy to pronounce and spell, and culturally neutral, while still sparking curiosity. We also had to ensure the name wasn’t already taken—both the domain for the website and social media handles needed to be available. Many of our favorite ideas fell through because of conflicts with these factors.

Our business revolves around partnership—partnering with property owners to transform homes, offices, and studios into spaces for film and photography shoots, workshops, and co-working. This duality of use was a constant theme in our brainstorming. We also thought about the experience of our clients—how our platform gives them access to spaces that can serve myriad purposes. The word “dual” kept surfacing in our discussions.

After plenty of discarded ideas, we landed on Dualspace. It felt like the perfect fit. The name speaks to the dual-purpose nature of the locations we represent—spaces with a primary function and a creative, temporary one. It also highlights the dual perspectives of the property owner and the client, both benefiting in unique ways.

Dualspace also met the practical requirements: it’s short, easy to spell, and culturally universal. We were thrilled to find an available domain and cohesive social media handles.

Naming the company was a reminder of the balancing act between creativity and practicality—between ambition and constraints. But when we finally settled on Dualspace, it felt like everything clicked. It’s a name that captures the essence of what we do and reflects the journey it took to get here.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I have always dabbled in home / interior design, and was very involved in the building of our last two homes. My husband, Andrew, has worked in the creative industry for over 15 years, and he was constantly setting up video and photo shoots for ad campaigns and brand marketing content. His team used our home for a couple of shoots, and then was on the hunt for new locations. We started reaching out to friends, neighbors, etc., and just organically developed an inventory of possible locations.

Neither of us were looking to do the ‘startup’ thing, this was really just born out of a need we saw and the potential for helping people find unique locations for their projects.

With limited resources and taking zero capital to-date, we’ve been able to build a strong client base over the last 6 years facilitated mostly by word-of-mouth referrals and continually iterating on and improving the customer experience. Dualspace now boasts nearly 100 locations in Utah and beyond. And we have gotten to work with big brands like Mazda, TUMI, and RainX, producing national TV campaigns, and some local favorites here in Utah like Pura, doTERRA, and Kizik.

Where do you think you get most of your clients from?

The best source of new clients for us has been word-of-mouth referrals, as well as repeat business from companies that have multiple internal teams that have shared our site as a resource to book locations. At this point, most of our client growth has been organic and referral based—in the future we intend to allocate more resources towards lead generation and outreach to increase our client base.

How’d you build such a strong reputation within your market?

There have been a couple of factors that have helped build our reputation within our market. We have a unique mix of backgrounds—experience with interior design, as well as hands-on work in media production—that really helped us identify what our customers would be seeking.

This experience allowed us to curate the right offering of listings, significantly reducing the amount of time companies would spend hunting for locations, because we did a lot of the hard work for them. A second factor that helped build our reputation has simply been great customer experiences—our clients return after booking with us. Property owners whose locations we host have been kind enough to spread the word about us to others, growing the number of submissions. Lastly, we provide a personalized approach to both the companies and property owners, so they’re both assured that they’re communicating with experts that understand the nuances of the exchange.

Contact Info:

• Website: https://www.dualspace.co/
• Instagram: https://www.instagram.com/dualspace_/
• Facebook: https://www.facebook.com/dualspace.co/
• Linkedin: https://www.linkedin.com/company/dualspace-llc