Alright – so today we’ve got the honor of introducing you to ELVIS BURROWS. We think you’ll enjoy our conversation, we’ve shared it below.

ELVIS, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?

As a lifelong swimmer and athlete, I’ve always wished there were great after-swim body care products. Swimmers spend so much time in the pool. We always smell like chlorine and the pool chemicals can really dry out your hair and skin. I always looked for a Hair & Body Wash that was strong enough for swimmers and Body Lotion that smelled like a day at the spa. My entire life, I could never find a product that worked or even smelled good. During the initial pandemic lockdown, I finally had the time to do the research and develop a plant-based product that swimmers could love. So that’s when I started to get to work.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Elvis V Burrows. I was raised in the white sands and crystal-clear waters of Freeport, Bahamas before moving to the US when I was 11. I swam for the University of Kentucky and then represented The Bahamas at the 2008 Summer Olympics in Beijing. One thing I learned along the way was that the fine details matter when you’re pursuing excellence. It’s all about the quality of your work. I used the same approach that had made me successful in swimming when creating Burrows Best after-swim products. I focused on combining the highest quality vegan ingredients until I found a formula that could gently wash away chlorine, sweat, and grime from tough workouts. Then I experimented with different types of plant-derived proteins to strengthen and nourish hair and skin while fortifying it against damage. After I had the right formula, I topped it off with a pineapple-coconut flavor that reminds me of the tropics. My experience sets us apart from any other products on the market because Burrows Best is the only after-swim body care line developed by an Olympic swimmer.

How’d you meet your business partner?

I met Dr. Christian Hahn in 2014 when he first developed the iconic children’s swimming goggles that are easier for kids to use. He asked my opinion on Frogglez Goggles design. Frogglez later donated several cases of their new swim goggles to a learn-to-swim program I was running that taught free swim lessons to children who couldn’t otherwise afford to learn. We’ve remained friends ever since. When I developed the Burrows Best line, I reached out to Christian for some advice, and he liked it so much we decided to venture together. I’m so proud to work with Frogglez to distribute Burrows Best. The team there helped me expand with a Burrows Best Travel Kit and a custom pattern Elvis V. Burrows pair of Frogglez Goggles that I designed.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Our customers know that with my background and having competed in several World Championships and The Olympics, I strive to be the best. We use those same principles to pursue excellence with every Burrows Best product. Look for my signature pineapple icon in every design. We have developed a good following and trust with our clients because we are very active and responsive on social media. You can find me on all platforms at @ElvisVB or @BurrowsBest.

Contact Info:

• Website: https://www.frogglezgoggles.com/collections/burrows-best
• Instagram: @burrowsbest
• Linkedin: www.linkedin.com/elvisvb
• Twitter: twitter.com/elvisvb

Image Credits
Giovanna Aceto Marina Spadoni Jenna Wesley