We recently connected with Eloiza Tecson and have shared our conversation below.

Eloiza, appreciate you joining us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

There have been a variety of gestures my team has used to show customer appreciation. Some gestures that have been well-received by customers in the past that I would recommend are:

– Personalized Thank-You Notes: Sending handwritten thank-you notes or personalized emails to customers can make them feel valued and appreciated. It shows that you took the time to acknowledge their support and are genuinely grateful for their business.

– Exclusive Discounts or Offers: Offering exclusive discounts or promotions to loyal customers demonstrates that you recognize their loyalty and want to reward them for it. This can make customers feel special and appreciated, fostering a sense of loyalty and repeat business.

– Unexpected Gifts or Samples: Surprise your customers with unexpected gifts or samples based on their preferences or purchase history. For example, a cosmetics company could include a deluxe sample of a new product in a customer’s order. This unexpected gesture can create excitement and make customers feel valued.

– VIP Events or Experiences: Inviting your top customers to exclusive events or providing them with unique experiences can be a memorable way to show appreciation. This could include VIP access to product launches, behind-the-scenes tours, or special customer appreciation events. Such experiences make customers feel like valued insiders and enhance their emotional connection with your brand.

– Personalized Recommendations or Assistance: Going the extra mile to provide personalized recommendations or assistance based on a customer’s specific needs and preferences can make them feel understood and appreciated. This could involve assigning dedicated account managers, providing tailored product suggestions, or offering proactive support.

– Social Media Shout-outs: Recognizing and highlighting your customers’ positive experiences on social media platforms can create a sense of appreciation and foster a community around your brand. Sharing their success stories or featuring user-generated content can make customers feel valued and recognized for their support.

Eloiza, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Eloiza Tecson is a passionate advocate for women’s health and equity, dedicating her professional career to making a lasting impact. With a deep understanding of the complex challenges faced by women worldwide, she has tirelessly worked to advance their rights, well-being, and access to quality healthcare. In founding EY Ventures Group, an investment, advisory, and impact vehicle, Eloiza has consistently championed women’s health causes, invested in women’s health startups, and spearheaded solutions to create equitable opportunities for women. Throughout her career, Eloiza has successfully spearheaded numerous advocacy campaigns, lobbying for policy changes that prioritize women’s health and advance equity. She has collaborated with governments, international organizations, and non-profit entities to shape legislation and policies that address the unique challenges faced by women. Through her advocacy efforts, Eloiza has played a pivotal role in breaking down barriers, dismantling systemic inequalities, and fostering an environment conducive to women’s holistic well-being. Extending beyond advocacy and policy work, she has actively engaged in grassroots movements, empowering marginalized communities and amplifying the voices of those often unheard through her podcast, The Drift. She has organized and led community-based initiatives that provide essential health services, education, and resources to underserved women, empowering them to take charge of their health. Eloiza has embraced innovation to bridge gaps in women’s health and equity. She has spearheaded the implementation of cutting-edge digital health platforms, harnessing the potential of telemedicine and artificial intelligence to ensure access to healthcare reaches even the most remote corners of the world. Through her ongoing efforts, Eloiza serves as a beacon of hope, inspiring others to join the movement for women’s health and equity and fostering positive, lasting change in society.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Building strong relationships with clients and fostering brand loyalty requires consistent communication and engagement. Here are some effective strategies to keep in touch with clients and strengthen their connection with your brand:

1. Personalized Communication: Tailor your communication to each client’s preferences and needs. Use their preferred channels, such as email, phone calls, or social media, and address them by name. Personalize your messages to make clients feel valued and understood.

2. Regular Updates: Provide regular updates on your products, services, or any relevant news related to your industry. Keep clients informed about new offerings, upcoming events, or exclusive promotions. This demonstrates that you value their interest and want to keep them engaged.

3. Customer Feedback and Surveys: Seek feedback from your clients through surveys, feedback forms, or interviews. Show that you genuinely care about their opinions and insights. Use the feedback to improve your offerings and tailor your services to their preferences.

4. Loyalty Programs and Rewards: Implement loyalty programs that offer incentives or rewards for continued engagement and purchases. Provide exclusive discounts, early access to new products, or special perks to show appreciation for their loyalty. This encourages repeat business and strengthens their connection to your brand.

5. Social Media Engagement: Maintain an active presence on social media platforms where your clients are active. Share relevant content, respond to comments and messages promptly, and foster a sense of community around your brand. Engage in conversations, ask questions, and encourage user-generated content to deepen the connection with your clients.

6. Personalized Gifts or Surprises: Surprise your clients with personalized gifts or unexpected perks. It could be a handwritten thank-you note, a special discount on their birthday, or a small token of appreciation for their continued support. These gestures go a long way in making clients feel valued and create a positive impression of your brand.

7. Exclusive Events or Webinars: Host exclusive events, webinars, or workshops for your clients. Provide valuable insights, industry trends, or expert knowledge that they can benefit from. These events offer opportunities for networking, learning, and furthering their engagement with your brand.

8. Exceptional Customer Service: Provide prompt and helpful customer service at all touchpoints. Respond to inquiries and issues promptly, go the extra mile to resolve problems, and ensure a positive experience for your clients. Exceptional customer service builds trust, loyalty, and positive word-of-mouth recommendations.

9. Thought Leadership and Educational Content: Share thought-provoking and educational content that showcases your expertise. Publish articles, blog posts, or videos that address common challenges or provide insights into your industry. Position yourself as a trusted resource, helping clients stay informed and enhancing their perception of your brand.

10. Relationship Building: Take the time to build personal relationships with your clients. Show genuine interest in their success, challenges, and goals. Connect on a human level and demonstrate that you are invested in their journey. This fosters a deeper sense of loyalty and strengthens the bond between you and your clients.

Remember, consistency, authenticity, and genuine care are key to keeping in touch with clients and fostering brand loyalty. Continually adapt your strategies to meet their evolving needs and preferences to maintain a strong and lasting relationship.

Do you have any insights you can share related to maintaining high team morale?

Managing a team and maintaining high morale requires effective leadership, communication, and fostering a positive work environment. Here are some tips to help you with team management and morale:

1. Clear Communication: Establish open and transparent communication channels within the team. Clearly communicate goals, expectations, and provide regular updates. Encourage two-way communication, actively listen to your team members’ ideas, concerns, and feedback, and address any issues promptly.

2. Lead by Example: Set a positive example through your own behavior and work ethic. Demonstrate professionalism, integrity, and a strong work ethic. Show respect for your team members and treat everyone fairly. Your actions and attitude will influence the team’s morale.

3. Recognition and Appreciation: Recognize and appreciate your team members’ efforts and achievements. Celebrate individual and team successes publicly, whether through verbal recognition, team meetings, or appreciation emails. Regularly express gratitude and acknowledge their contributions to boost morale.

4. Empowerment and Autonomy: Trust your team members and provide them with opportunities to take ownership of their work. Delegate tasks, empower them to make decisions, and encourage independent thinking. Offering autonomy fosters a sense of responsibility and boosts morale.

5. Professional Development: Support your team members’ professional growth and development. Provide opportunities for training, learning, and skill-building. Invest in their career advancement and show that you are committed to their long-term success.

6. Team Building Activities: Organize team-building activities, both in and out of the office, to foster stronger relationships among team members. This can include team lunches, outings, or collaborative projects. Encourage teamwork, collaboration, and a sense of camaraderie.

7. Work-Life Balance: Promote a healthy work-life balance and prioritize the well-being of your team members. Encourage them to take breaks, use vacation time, and avoid overworking. Show understanding and flexibility when it comes to personal commitments or unforeseen circumstances.

8. Constructive Feedback: Provide regular feedback to help your team members improve their performance. Offer constructive criticism in a supportive and constructive manner. Focus on their strengths, and provide guidance and resources to help them overcome challenges.

9. Encourage Collaboration and Ideas: Foster a collaborative environment where team members feel comfortable sharing ideas and perspectives. Encourage brainstorming sessions, cross-functional collaboration, and diversity of thought. Recognize and implement valuable suggestions from team members.

10. Celebrate Milestones and Progress: Celebrate milestones, project completions, and progress towards goals. Acknowledge the team’s efforts and successes along the way. This boosts morale, reinforces a sense of accomplishment, and motivates the team to continue performing at a high level.

Remember that each team is unique, and it’s important to adapt your management style to the specific needs and dynamics of your team members. Building strong relationships, fostering trust, and providing support are essential elements in maintaining high morale and a motivated team.     

Contact Info:

• Website: https://www.eyventuresgroup.com
• Instagram: https://www.instagram.com/eyventuresgroup
• Linkedin: https://www.linkedin.com/in/eloizayvette
• Twitter: https://www.twitter.com/eyventuresgroup