We recently connected with Ellie Soleimanpour and have shared our conversation below.
Ellie, appreciate you joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
Little Luxe Event and Decoration Services started with a passion for designing memorable events, but it truly came to life when my fiancé and family encouraged me to turn that passion into a business. I always knew I had the ability to create beautiful, meaningful events, but the challenge was figuring out how to take it from an idea to reality.
Once I committed, I dove into researching the market, identifying what made Little Luxe unique, and planning how I could offer something more than just event design—I wanted to create experiences. My first big project was for my first client, and while I felt the natural nerves of any new business owner, I knew I could deliver. That success gave me the confidence to keep growing.
Setting up the business meant learning the ropes—pricing, contracts, finding vendors—but I tackled each challenge with a clear vision in mind. Promoting myself on social media was nerve-wracking, but I knew I had something valuable to offer.
From the start, I believed Little Luxe would be successful. I faced the same doubts every business owner feels, but I always trusted in my vision, and I’m proud of how far it’s come. Each project reaffirmed that this is exactly what I was meant to do.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
For those who don’t know me yet, I’m Ellie Soleimanpour, the founder of Little Luxe Event and Decoration Services. My business was born from a passion for creating memorable events, and over time, I’ve expanded my services to cater to a wide range of clients and event needs. I design everything from intimate parties and weddings to corporate events. Some of my signature services include gift packaging, floral designs, and charcuterie or snack tables that add a special touch to any occasion.
I also specialize in bride and groom services, like crafting personalized wedding gift favors and creating beautifully packaged gifts for bridal parties and groomsmen. There’s so much more that I offer, and clients can explore the full range of services on my page.
What makes Little Luxe truly unique is my personalized approach. I work with clients from all backgrounds and cultures, walking alongside them to bring their ideas to life. Whether they’re on a tight budget or planning a larger event, I pride myself on delivering a high-quality experience every time.
One thing I’m most proud of is my ability to adapt and create custom solutions for my clients, regardless of the size or budget of their event. With Little Luxe, they’re not just getting an event designer—they’re getting a partner who listens, collaborates, and ensures their vision becomes reality.
We’d love to hear about how you keep in touch with clients.
At Little Luxe Event and Decoration Services, building strong relationships with my clients is at the heart of everything I do. I believe that fostering brand loyalty starts with clear communication and a genuine connection. Here are some ways I keep in touch with clients and nurture that loyalty:
Personalized Follow-Ups: After each event, I make it a point to reach out and gather feedback. I want to know what went well and what could be improved. This not only shows clients that I value their opinions but also allows me to continuously enhance my services.
Regular Newsletters: I send out monthly newsletters that feature event tips, design inspiration, and updates about my services. This keeps clients informed and engaged, reminding them of the unique offerings Little Luxe provides.
Social Media Engagement: I actively engage with clients on social media by sharing photos from events, highlighting client testimonials, and providing behind-the-scenes looks at my work. This creates a community where clients feel valued and appreciated.
Loyalty Discounts and Referral Programs: I offer discounts for repeat clients and incentives for referrals. This not only encourages clients to return but also helps them feel appreciated for their support.
By prioritizing communication and creating a welcoming environment, I aim to build lasting relationships with my clients. Ultimately, my goal is to ensure that every interaction with Little Luxe feels special, and that clients know they can count on me to bring their vision to life, time and time again.
Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.
Yes, I have my own brand for all gift sets and packaging that my clients order. My goal is to add a touch of luxury to every order while staying within budget. I source high-quality supplies from trusted companies, but the assembly, customization, and finishing touches are all handled by me and my team to create personalized gift sets and packages.
Throughout this journey, I’ve learned that attention to detail and creativity are key to standing out, and having reliable vendors is crucial to maintaining quality and consistency in every project.
Contact Info:
- Website: https://www.littleluxeeventdesign.com/
- Instagram: https://www.instagram.com/little._.luxe?igsh=N3JidzlweWh3azVv
- Facebook: https://www.facebook.com/share/u51s8AbtnvsouTD1/?mibextid=qi2Omg