We caught up with the brilliant and insightful Elizabeth Powell a few weeks ago and have shared our conversation below.
Elizabeth , thanks for taking the time to share your stories with us today Let’s jump to the end – what do you want to be remembered for?
The legacy I am hoping to build is one of healing and freedom. I work with a lot with people on an emotional, spiritual, and mindset level. Most people are unaware of how these aspects of our self can become out of balance from environmental conditioning, trauma, and fears. I help others look at these aspects from a spiritual point of view, combining Spiritual Life Coaching, Reiki, and shamanism. I want people to really know who they are, to love who they are, and to live a life of happiness they deserve. That is the legacy I hope to build.
When I am gone I think people will say that I was a caring person. That I lived to be a service to the community and individuals. I’ve had numerous clients tell me that I am their happy place to go to for their sessions and help them recharge energetically. To move through life with a new found ease and abundance. I would love for people to say those kinds of thing about me when I am gone.
Lastly, I have Angelically channeled and developed my own style of Reiki called Divine Feminine™ Reiki. This is a different style of Reiki from any other. I’m excited to have received this style of Reiki healing. Helping women and children move past various kinds of abuse and trauma and step into a place of empowerment and love for themselves. I am working on writing a manual to teach this style of Reiki to other Reiki Masters to help spread this healing that so many are in need of.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Elizabeth and I am a Reiki Master, Yoga teacher, Reiki Business Mentor and trainer, wife, and mother to a little fur baby named Lilly. I’ve spent 12 years as a fitness instructor teaching various kinds of classes. During COVID, I decided to finally go for Yoga Teacher training and get my 200 hour teaching certification. I started teaching yoga 3 years ago and I have loved every moment of it. I look at Yoga as a healing modality in itself. It can be a complete transformative practice if someone chooses for it to be. Not just a physical practice. I saw a transformation in myself and others from starting a yoga practice and I wanted to continue to add more of that “healing”. I decided to become a Reiki practitioner. I am already sensitive to energy after experiencing my own personal Reiki healing sessions. My Reiki Master saw potential and the drive to heal others in me, so I took her classes. I seemed to be destined to do this kind of work. Ever since I got my Reiki certification I’ve had people making appointments the first week.
The problems that I help clients with are finding the spiritual causes of distress. We all have spiritual needs regardless if a person is religious or not. These include:
The need to love and be loved
Meaning and purpose in ones life
The need for support and hope
Need for inner freedom and peace
Sense of self and freedom of expression
Once we can identify what need or needs a person’s spirit is desiring, I use different healing modalities to help a person obtain these spiritual needs in a way that resonates to them.
What sets me apart from others in the industry is I teach people how to or I myself will alchemize low vibrational energies, like spiritual distress or negative emotions (i.e. shame, guilt, anger) to bring peace and fulfillment to a person’s life. This looks different for everyone. Someone many need spiritual life coaching, Reiki, or past life regression while another may need oracle or Akashic record readings, and shadow work. Regardless of the healing method used it may help clients with learning karmic lessons to break negative cycles, finding daily practices that keep you balanced and happy, finding the fulfillment you are searching for within, regulating pain management, empath protection and daily energetic clearing practices, and healing spiritual distress.
List of services I provide:
Karuna®Holy Fire® Reiki Sessions
Divine Feminine™ Reiki
Meditative Journey + Reiki
Business Coaching for Reiki Healers
Past Life Regressions
Akashic Record readings and healing
Oracle Readings
Online Courses
What am I most proud of: I myself have suffered from abuse, both spiritual and sexual, and for a long time I allowed that trauma to take hold of me. It lead to a lack of confidence, love for myself, and self sabotaging behavior and more. I could’ve continued with that but I decided to work on healing myself through therapy, yoga, and Reiki. Now I have the tools, Yoga and Reiki, to help others with similar issues. This desire to help others move past these issues, is what lead me to Angelically channel my own style of Reiki called Divine Feminine™ Reiki. This style works on different aspects of a person spiritually.
This style of Reiki looks at and heals, lack of self-compassion, lack of trusting oneself, not being grounded, co-dependency, forgiveness, empowering ones voice, a sense of belonging, and finding self-fulfillment. I have decided to also write and publish a manual for Divine Feminine™ Reiki. I want to teach other Reiki Masters this technique and spread this healing around the world.
What I want potential clients to know is first and foremost you are loved and are deserving of a fulfilling love. If you decide to embark on this journey of healing and self-realization, you will have someone to help guide you along the way. While this journey maybe difficult you are promised empowerment and peace from doing this work. If you decide to book one of my services you will leave feeling lighter and happier. If you are consistent with Reiki, spiritual life coaching, or whatever service you choose, there will be a moment when you look back and see how far you have come and say to yourself I never want to go back to where I was. I want to keep moving forward. One thing I always remind my clients is that Reiki and my other services are not meant to be replacements for medical or psychological therapy. Rather, it is an amazing complement to them. Always consider and care for all parts of you as a person, Mind, Body, and Spirit.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
I was working an 8-5 job at a local abrasives manufacturer. While I liked what I did, I knew that I was meant for more. I have a passion for helping others. At that point I had been teaching fitness classes to help others loose weight and get healthy for about 9 years. I flourished during covid when everyone was looking for things to do when they were stuck at home. I went from teaching 1 class a week to 3-4 classes a week. It was exciting to see smiling faces in my classes both outside and online. My clients grew and in turn so did my business. Then I added Reiki Healing sessions. I actually became a Reiki healer for myself. It was something that I was drawn to for my own healing and self-improvement. I knew the benefits and it really spoke to me from the side of my own intuitive abilities that I’ve always had. Learning how to do Reiki healing was one of those events that really catapulted me into understanding my life purpose. It was my a-hah moment.
It’s when your life purpose and soul mission in life finally finds the right outlet. I didn’t want to sit at desk for the rest of my life. I wanted more out of life. So I started offering Reiki sessions to my current clients. I worked a full time and my business for years, worked really hard and had patience. I started my Reiki sessions out at taking 2 clients a week. I quickly became booked a month out and people couldn’t get in. I started taking 2-3 clients a day 3 times a week. People started referring me to other people and I continued to grow. Expanding my days I took appointments in between the days that I worked my full-time job. I grew enough to the point that a local chiropractor took notice and offered me a part time job as an assistant and Reiki Master for her practice. For the year that I was there I continued to grow slowly decreasing my hours from my part-time job so I could accommodate the client load for Reiki. After that year I was able to go out on my own doing Reiki and Fitness classes full-time.
The key milestones was when I left my full-time job and the chiropractor. I took the leap of faith and left a financially “safe” job for one that brought me emotional fulfillment. I can’t tell you that I wasn’t scared, but I have a very supportive husband and friends. I have had to learn how to use my failures as momentum to keep going and adapt. I’ve had to do this scared and trust that it will work out. If I am in the business of helping others remove energetic blocks like fear so they can manifest their best life, I have to practice what I teach.
The other milestone was actually saying yes to learning Reiki. I grew up in a very religious family. Reiki was considered taboo and not accepted as an appropriate activity and skill for the religious environment I was in. I had to push through the fears that I had learned from my religious upbringing. There was a lot of limiting beliefs, fear, and shame. I decided to trust my intuition and go for it anyway. I am very proud of that decision. I wouldn’t be talking to you here today if I didn’t say yes to it.
How do you keep in touch with clients and foster brand loyalty?
I love talking with my clients on a regular basis. I have always had and built my email list. This is one of the best things I have ever done. Everyone is on their phones which are usually connected to people’s email accounts. I have built my brand loyalty because of this. I offer a number of different services and being able to put that information at my clients fingertips makes it easier for my clients to be up to date. Through email marketing I give my clients a way to communicate with me personally. I want my clients to stay up to date about any new changes, discounts, or educational programs.
Other ways have been through my client referral program. My clients get $10 off their next Reiki visit if they refer another person to me and they book. I also offer discounts for those wanting to do Reiki sessions on a monthly recurring basis. My website even offers payment plans. The clients can receive discounts on services and can set up, with ease, payments to automatically withdraw from their account on the day they choose.
Most importantly is that when someone comes for a Reiki session, they aren’t just getting a healer that applies a light touch energy therapy, I get to know my clients personally. It’s a safe space for a person to share their struggles and work through them. They get someone who hears them and actually listens. When people feel heard they feel worthwhile, not just acknowledged. This has built my brand loyalty.
Contact Info:
- Website: www.beethelightwellness.com
- Instagram: https://www.instagram.com/beethelightwellness/
- Other: My email is [email protected]
Image Credits
Fur and Lace Photography