Alright – so today we’ve got the honor of introducing you to Elizabeth Peng. We think you’ll enjoy our conversation, we’ve shared it below.

Elizabeth, appreciate you joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

A significant trend in the music industry is the continuous pursuit of technological innovation, especially the recent popularity of using artificial intelligence (AI) to solve problems within the industry. Indeed, this is a prominent trend in recent years. The application of AI in music creation, production, recommendation systems, and copyright management is gradually changing the landscape of the music industry.

some examples of Applications of AI in the Music Industry
Music Creation and Production: AI can assist musicians in composing new melodies, harmonies, or even complete tracks. By learning from a vast amount of music data, AI can generate music that fits specific styles or emotions, providing inspiration for creators.

Music Recommendation Systems: Streaming platforms like Spotify and Apple Music use AI algorithms to analyze users’ listening habits and recommend personalized music and playlists. This technology enhances user experience and helps new artists get discovered.

Copyright Management and Tracking: AI technology can help identify and track the usage of musical works, ensuring that creators and copyright holders are compensated fairly. For example, through audio fingerprinting technology, AI can recognize music used in online content and automate copyright payments.

Music Education: AI is also applied in the field of music education, offering personalized learning plans and real-time feedback to help learners improve their playing skills or understand music theory.

Elizabeth, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi, my name is Elizabeth. I started music when I was a kid. Throughout the many years of my growth, I have benefited a lot from music. I believe it is a talent bestowed upon me by God, so I ultimately chose it as my major. In the long time I have studied music, I feel that music has a lot of possibilities because it can connect with many fields, such as healthcare, education, arts, technology, and more. I have studied three branches in the field of music, which are music education, music therapy, and music management. The more I engage with it, the more I see its vast potential. Currently, the role of music has not been fully developed; it still remains largely in education and performance. I hope that in the future, I can show everyone the many possibilities of music. Currently, I am working on a new product called Music Val, which is a tool for valuing music, aimed at providing a reasonable estimate before purchasing instruments. We are in the process of completing the first phase of product development.

Can you tell us about a time you’ve had to pivot?

The COVID-19 pandemic marked a pivotal moment, profoundly impacting not just the business landscape but also personal lives. It fundamentally altered our lifestyles, notably by normalizing remote work and significantly increasing the use of digital communication tools like Zoom. Initially, our venture in the music industry was centered around music education, leveraging an extensive collection of quality music resources. However, the pandemic’s onset revolutionized this model; students began to seek music education beyond local boundaries, utilizing Zoom to connect with teachers globally, often at lower costs. This shift presented our business with unprecedented challenges, necessitating a swift pivot in our business model to adapt to the new reality.

In the ensuing months, an unexpected trend emerged. With people confined to their homes, there was a sharp increase in the sales of musical instruments, particularly through online platforms, leading to a surge in orders. This demand was so high that it overwhelmed delivery services, unable to keep pace with the flood of products. This situation mirrored a compensatory phenomenon akin to a medical one, where a deficit in one area leads to an excess in another. On a personal note, the pandemic’s restrictions led to the temporary closure of our physical operations. This period, however, presented me with a silver lining: the chance to return to school and pursue studies in business, a field I had long aspired to explore but lacked the opportunity to delve into previously.

Any advice for growing your clientele? What’s been most effective for you?

I believe that creating a good user experience is crucial. In our field, user experience seems to be incredibly important. We have actually involved changes according to user needs. You’ll find that once the user experience is well-designed, users actually enjoy sharing it. These users themselves become a form of marketing, leading to completely unexpected growth.

Contact Info:

• Instagram: https://www.instagram.com/c.x_erhu/?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
• Linkedin: linkedin.com/in/elizabeth-peng-981987a4

Image Credits
Elizbeth