We were lucky to catch up with Elizabeth Patel recently and have shared our conversation below.

Elizabeth, thanks for joining us, excited to have you contributing your stories and insights. Can you share a customer success story with us?

Customer Success Story: The “Why” Behind À La Glow Holistic Skincare

Let me tell you about a story that made me cry—not out of sadness, but pure joy for one incredible woman. Stories like this are the reason I wake up every damn day and pour my heart into making skincare products. This is my f*ing why.

I have a friend—now a client—who heard about my little skincare empire and reached out to see if I had something that might help her. She’s in her mid-60s and had completely given up on the idea of ever having glowy, beautiful skin. Her history with severe acne started in her pre-teen years and followed her relentlessly into her 30s. While she managed to control her breakouts through diet, she was left with scars—both physical and emotional.

She hated her skin. When she looked in the mirror, she didn’t even glance at her face. She focused on her outfit, avoiding eye contact with her own reflection. That hit me hard.

On my recommendation, she started with a single product to manage hormonal breakouts. Once those were under control, she moved on to the age-defying set. Three months in, she called me—in tears. But these weren’t the tears of frustration she was used to. These were tears of joy. People had started noticing the change in her skin, and for the first time in her life, she felt confident in her own skin.

That call? That moment? That’s why I do this. Helping people feel at home in their skin, in a way that’s ethical, kind to the planet, and fiercely effective—that’s my purpose.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Behind À La Glow: My Journey to Holistic Skincare

For those of you who haven’t met me (hey there, I’m Elizabeth Patel), I’m the founder of À La Glow Holistic Skincare. My skincare journey didn’t start as a business. It started when I was a kid, mixing up my own concoctions at 12 years old because I didn’t trust what was on store shelves. Even back then, I wanted full control over what went on my skin.

Fast forward to today, and I still don’t trust anyone else to make my products—so I manufacture them myself. Every batch is crafted with the same care and obsession as when I started, using clean, ethical ingredients that deliver serious results. No cutting corners. No outsourcing. Just pure brilliance in a bottle (or bar, or jar—you get the idea).

Our products tackle a range of skin concerns, from stubborn acne to scarring, aging, and everything in between. What sets us apart? It’s the trifecta of effectiveness, ethics, and empowerment. I don’t just want you to have better skin—I want you to feel badass while using products that respect both your body and the environment.

What am I most proud of? It’s gotta be the transformations. Seeing someone go from hiding their skin to glowing with confidence is everything. That’s the magic of holistic skincare done right.

I love getting the reviews that start with, “I’m in LOVE…”, or “Totally Obsessed with…” Helping people understand that there are holistic products out there that are badass and totally effective.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Unlearning Instant Success

One of the hardest lessons I had to unlearn? The myth of instant success. When I first launched À La Glow, I thought if it didn’t take off immediately, I was doomed. Spoiler alert: It didn’t explode overnight. Building a brand takes time, grit, and a refusal to give up when things get tough. I had to let go of the idea that success looks like a straight shot to the top. It doesn’t. It looks like late nights, learning from failures, and showing up again and again.  Persistence and Faith are my two words! 

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

The Manufacturing Journey

When it comes to manufacturing, I knew from day one that outsourcing wasn’t for me. Why? Because I wanted absolute control over every single ingredient, every process, every step. That obsession started when I was a kid whipping up DIY masks in my kitchen, and it never left. I didn’t want a vendor dictating what went into my products or how they were made.

Was it easy? Hell no. Making everything in-house means I’ve learned a lot of lessons the hard way—from sourcing high-quality ingredients at retail prices (because small businesses don’t get wholesale breaks) to perfecting formulations that are both effective and eco-friendly. But you know what? It’s worth it. Because when you buy an À La Glow product, you’re getting something crafted with integrity, intention, and a whole lot of love.

So that’s me, that’s À La Glow. We’re here to help you defy the odds, glow like never before, and do it all while being kind to the planet.

Ready to glow? Let’s do this.

Contact Info:

• Website: https://alaglow.com
• Instagram: @alaglowskincare
• Facebook: https://www.facebook.com/ElizabethCPatel/
• Other: TikTok: @alaglowskincare