We caught up with the brilliant and insightful Elizabeth Moore a few weeks ago and have shared our conversation below.

Hi Elizabeth, thanks for joining us today. How did you find your key vendor or vendors? Maybe you can share the backstory and share some context and the relevant details to help us understand why you chose them, why they chose you, etc.

When we started TRILUNA we did every single activation in-house. We wanted to have total control over the execution of the service and to get to know the landscape. We’re so glad we did that because it taught us how to run our activations from top to bottom. We learned the ins and outs, how to prepare, what needed to be considered in the strike down, and what information needed to be communicated from the start of the project to the end. But as our business grew, we realized that we were limiting our business and to our customers.
There are so many truly incredible wellness practitioners, teachers, and vendors and they deserve to be highlighted for their expertise. So in 2023 we shifted our model to do just that. Now we take our acquired expertise in event communication, talent recruiting and placing, and project management, and use it to bring unique, high-quality activations to large-scale events.
We scour the country for unique activations and top wellness professionals. It’s the perfect marriage because it allows us to manage the business, logistics, and project management side while creating opportunities for wellness professionals. It means our clients get fun, surprising activations, provided by the best of the best, managed by a trusted partner ensuring they don’t have to worry about anything!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My co-founder, Ashley Brooke James, and I each left our decade-long careers stretched to the point of burnout and seeking a better way. We found wellness as a solution but quickly realized that what was being sold as wellness was, in fact, stigmatizing and inaccessible.
We met during our yoga teacher training and quickly realized we shared a similar mission: redefine wellness to make it more inclusive, accessible, and ENJOYABLE.
Today TRILUNA is an agency focused on event enhancement via wellness and mindfulness. We help organizers craft meaningful experiences to increase engagement and well-being at conferences, retreats, and summits. Our instructors are well-vetted, professional, and engaging ensuring that every attendee is cared for whether it’s a group of 20 or 2,000.
Five years in and we’re proud to say we’ve worked with some incredible companies like LinkedIn, Salesforce, Asurion, AllianceBernstein, Draft Kings, and many more through event enhancement focused on wellness and community.
The thing to know about us is that we genuinely believe that there is a better way to do events. We believe that by centering the human experience at an event through wellness and community we can increase meaningful engagement…It took us five years of hard work and advocacy to get here. Wellness was not an easy sell when we started, but the world is catching up and that feels amazing. We hope that through our work more people come to adopt the idea that they get to define wellness for themselves and seek a version that feels good to them. We hope our work builds community and encourages connection. We’re truly so honored and excited to be doing this work!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

TRILUNA’s home base is in Nashville and we have a strong reputation around town for being reliable, creative, and passionate about what we do. We started our company just before the pandemic and when March of 2020 hit we decided not to renew our lease. We offloaded every non-essential and stayed lithe and on our feet. Because of that, we were able to pivot to the rapidly changing needs of the industry.
We did corporate wellness, we took our events online and did a ton of virtual conferences, we packaged our events into boxes with workbooks and online components, we did it all. In the end, it allowed us to stay alive, outrun a lot of our competition, and expand our services far beyond Nashville.
We were determined to provide high-quality services for as long as possible and we did just that. If you have a good service that people need (or want) and you can stick around enough for people to experience what you have you’ll earn a good reputation. On the rare occasion that something has gone wrong over the last five years we always take responsibility. We work so hard to make sure every detail is accounted for. But perhaps mostly, we love what we do and it shows. We are passionate about inclusive wellness and we will keep working to bring it to the people as long as we can!

Can you open up about how you funded your business?

We decided early in our journey that we did not want to take any capital until we understood what our model was and how it would work. We saw a few friends take seed capital and we did not want that outside influence while we navigated the beginning of our company.
We took a couple thousand dollars (literally around $2,000) to get our initial paperwork and marketing materials and joined an incubator program at our local Entrepreneurship Center and that was it. To date, we have taken only a couple small loans and that’s it. We are entirely self-funded. It has been so hard. The growth has been slow but steady. We’re now five years in and our business is really starting to take off in a major way and we own 100% of the company with very little debt. We’re so proud of that. It was not an easy path but it was the right one for us.

Contact Info:

• Website: TRILUNAwellness.com
• Instagram: @TRILUNA_wellness
• Linkedin: https://www.linkedin.com/in/elizabethwebbermoore/

Image Credits
Kathy Thomas, Christy Hunter