We recently connected with Elizabeth Krege and have shared our conversation below.

Elizabeth, appreciate you joining us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

Most people view their pets as an important part of their family so with that in mind I try to go above and beyond to let them know I care deeply about their pets as well. I do this by taking the time to get to know not only the pets but their humans too. Trusting someone with their fur-babies can be scary so by grooming their pups inside their home they can see their pets’ entire grooming experience. Taking photos and videos of their pets that I post on my social media and send to the pet parents allows them to feel like a star for the day.

Elizabeth, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Liz and I am the Owner of Pawsitive Glow Mobile Grooming Spa. I am a certified Pet Groomer with 18 years of experience in the industry. I started my journey working with animals when I was 15 attending Tarpon Springs High School Veterinary Science Program. My first job was as a veterinary assistant and from there I ended up attending grooming school at Bay Area Pet Grooming Academy. I started grooming professionally when I was 18 and fell in love with it immediately. Pawsitive Glow is a house-call grooming business which means I groom pups in the comfort of their own home. House-call pet grooming is great for pets and pet parents who are nervous about going to a traditional pet grooming salon and allows for a more personal experience.

How about pivoting – can you share the story of a time you’ve had to pivot?

Originally when I started Pawsitive Glow Mobile Grooming Spa my goal was to have a pet grooming van. I did end up buying a used van, but unfortunately it ended up not being what it was advertised and was quickly turning into a money pit. So, I had to stick with house-call pet grooming and scrap the idea of having a van. At first admittedly I was nervous and upset about this, but what I came to realize was that people loved the personal experience that comes with house-call pet grooming which allows them to see the grooming process as their pet is being pampered. Fast forward almost 2 years now and I love the relationships I’ve built with my clients and their pets which is a direct result of having to make that change.

How do you keep in touch with clients and foster brand loyalty?

Many of my clients choose to have their pets on a recurring grooming schedule. This eliminates the worry of remembering to book their pets appointments. I use an automated system for appointment reminders and my clients can reach me directly via Text which allows for fast and easy communication. Posting videos and pictures on my social media of their pups is not only great for marketing but also makes my clients and their pups feel special. Attention to detail has also been extremely important. Simple things like spending a few minutes talking to the client about something that’s going on in their life whether it’s related to their pets or not really makes a huge difference and allows a client to trust me with their pets.

Contact Info:

• Instagram: PawsitiveGlow
• Facebook: Pawsitive Glow Mobile Grooming Spa
• Other: TikTok: tattoosanddoghair