We recently connected with Elizabeth Jain and have shared our conversation below.

Elizabeth, thanks for joining us, excited to have you contributing your stories and insights. Can you tell us a story about a time you failed?

I grew up in India, around books and literature as my dad is an English professor. He was my inspiration and influence. I grew up wanting to follow in his footsteps, little did I know that it would make me reach a dead end. I completed my post graduation in English Literature and was working as a journalist when I met my husband who lived in the U.S. After moving to the U.S, a native English speaking country, my background in English literature proved unhelpful. If I had to land a job, I would have had to go back to school or research. Amidst the woes of raising a family, this proved impossible. My past, that I believed would be the seed for my future, proved to be futile. It took me years to pivot and find my footing again, in a different industry and role. Exploring creative passions and knocking on stubborn doors to prove my skills!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a creative storyteller, curator and writer. I work as a digital marketing manager specializing in product marketing and advertising. I stepped into the world of marketing through food styling and social media. I quickly realized, I have a passion to curate aesthetic frames, owing to my background of being a trained watercolor artist and pastry chef, briefly in my past. Then it was an aggressive journey of finding opportunities to prove myself in a country that I recently moved to and started raising two little kids, without any help or support. Today, I work full time at a company managing a team and the product marketing of multiple brands, and in my free time I explore my passions for writing, baking and content creation as well as freelancing digital marketing services.

Can you share a story from your journey that illustrates your resilience?

When I was pivoting my career from being a journalist to a digital marketer, for the longest time I was lost. I took up baking, a hobby that become a full time job when I started an online home bakery in Los Angeles, and finally even rented a ghost kitchen to manage orders. The responses to my baked treats were the evidence of my passion and skill. But managing a bakery in a foreign country within 2 years of moving here and a 2 year old baby, became impractical. I had to do all-nighters, go shopping for ingredients and make deliveries with my baby and sometimes even opt out of family time or weekend plans to keep my bakery running. Hiring help was also impossible in the initial days. To have my passion shine and keep the wheels rolling, the only spark of hope was the ray of resilience in me. I was not ready to let go of the fire. But definitely, each experience from those days ended up being a beautiful piece of the puzzle that crafted the journey to where I am today!

Can you tell us about what’s worked well for you in terms of growing your clientele?

Word of mouth and social media was where my clients found me. That was also where the organizers of this TV Reality show that aired in Hulu, found me too! Catch me as a finalist on Season 1, episode 3 of Baker’s Dozen(Hulu). ☺️

Contact Info:

• Instagram: https://www.instagram.com/cuisiner_corner/profilecard/?igsh=MzRlODBiNWFlZA==
• Other: https://www.instagram.com/bakeville_la?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr

Image Credits

Imagery by Oscar