We’re excited to introduce you to the always interesting and insightful Elizabeth Hunt. We hope you’ll enjoy our conversation with Elizabeth below.

Elizabeth, appreciate you joining us today. Almost every entrepreneur we know has considered donating a portion of their sales to an organization or cause – how did you make the decision of whether to donate? We’d love to hear the backstory if you’re open to sharing the details.

When I started OptoOrg, I knew that I wanted to use any success we had to give back to the community, specifically the underserved eye care community. Poor vision is such a common disability we often forget that it IS a disability and that lack of vision care or inaccessible vision care can cause a massive impact on an individual and their family. I found three organizations that exist that have a record of spending the majority of donations on their mission (not their CEO) and focus on eradicating the lack of access to vision care in rural and economically disadvantageous areas. The organizations we chose were OneSight, SightSaversAmerica, and GivingSight. Each year we donate 5% of net profit to these organizations in order to help their missions move forward.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I decided to start OptoOrg because I saw a gap in the eyecare marketplace that I knew that I could fill. I was fresh out of my MBA program, newly settled in a house, and ready for a new endeavor. Glasses users have their pick of accessories on the marketplace, but contact lens users, especially daily contact lens users, are left out. As a daily contact lens user myself, I found this unacceptable. We started with the DailyLens Contact Lens Organizer which stores and dispenses daily contacts to keep them out of the way but still easily accessible. We currently sell it in white and black plastic but plan to release a bamboo model by the end of the year. We also have a Single Lens Organizer for those that wear a single prescription, wear monthly lenses, and a Recycler in the works and need a dedicated container to recycle their lenses in. Both will come in bamboo. Sooner than any of our bamboo models, we are going to release a contact lens case for overnight storage made of 100% recycled materials! This case will be seasonally themed to encourage replacement every 3 months per FDA recommendation. For updates on when these new products will be available for order, be sure to sign up for our email list at www.optoorg.com.

Where do you think you get most of your clients from?

Amazon is our number one source of sales. In any given month 90 – 100% of our sales are coming through Amazon rather than our other channels (website and Etsy). We spent a solid year trying to encourage sales on our website prior to joining Amazon and knowing how much Amazon helped take off, we should have made that leap much earlier. While Amazon is not an ideal selling platform, its reach and scope have allowed us to grow in ways we never could have on our own.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our audience has been word of mouth so its really helpful to us when anyone who has heard about us, keeps talking about us. The more that even the concept of daily lens organization spreads, the better off daily contact lens users, and us, are!

Contact Info:

• Website: www.optoorg.com
• Instagram: www.instagram.com/optoorg
• Facebook: www.facebook.com/optoorg
• Linkedin: www.linkedin.com/optoorg
• Twitter: www.twitter.com/optoorg
• Youtube: www.youtube.com/@optoorg
• Other: www.tiktok.com/optoorg

Image Credits
Elizabeth Hunt