We’re excited to introduce you to the always interesting and insightful Elizabeth Harvey. We hope you’ll enjoy our conversation with Elizabeth below.

Hi Elizabeth , thanks for joining us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

At Bourgeois Wicks, we currently manage our own social media. We made this choice because we wanted to maintain a personal connection with our audience and have full control over the brand’s voice and message. So far, this approach has allowed us to be more authentic, respond quickly, and build a loyal community.

One lesson we’ve learned is the importance of consistency and engagement. It’s not just about posting content, but about interacting with followers and creating meaningful conversations. For other business owners, I’d say it’s key to understand your audience and be clear about your goals. If you’re thinking about hiring help, consider whether you want a more hands-on approach or if outsourcing would allow you to focus on other aspects of your business. Both options have their benefits, but it really comes down to your capacity and vision for your brand.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Bourgeois Wicks came to fruition one night sitting in my apartment burning a candle. While sitting there, the thought came, “…I’m not the only one who loves candles, why not share my love with others. I’ll start selling them myself!” I truly love candles and believe that choosing candles, in view of their aroma or scent, can be a surprising method to improve one’s mind-set, lessen tension, and even battle weariness or loneliness.

At Bourgeois Wicks, we specialize in crafting luxury candles that combine elegance with a focus on sustainability. Our journey began with a passion for creating a sensory experience that goes beyond just lighting a candle. We wanted to offer something that speaks to personal style, ambiance, and well-being. The name “Bourgeois Wicks” reflects our vision of merging sophistication with everyday comfort.

We create hand-poured, eco-friendly candles made from vegan soy coconut, offering a range of rich fragrances that elevate any space. Our products are designed not just for aesthetic appeal, but also for providing a calming and relaxing experience. What sets us apart is our commitment to quality, attention to detail, and a genuine connection with our customers through personalized service.

One of the things we’re most proud of is our dedication to sustainability—using ethically sourced materials and recyclable packaging. We also take great care in crafting unique scents that resonate with our customers and bring a touch of luxury into their homes.

For potential clients and followers, we want you to know that Bourgeois Wicks is about more than just candles—we’re here to help you create an atmosphere of warmth, luxury, and mindfulness in your everyday life. Whether it’s a gift or a personal treat, our products are made to enhance moments and bring beauty into every space.

Can you open up about how you funded your business?

Bourgeois Wicks is a passion project that we’ve personally funded from the beginning. Rather than seeking outside investors or loans, we decided to invest our own savings into the business. This approach gave us full control over every aspect of the brand, allowing us to stay true to our vision and values without external pressure. However, we are looking into how we can get some grants to assist in funding our business/brand.

The journey required careful budgeting and a lot of hard work, but it’s been incredibly rewarding to see the business grow from something we believed in to a brand that resonates with our customers. Self-funding also taught us the importance of being resourceful and making smart decisions about where to allocate funds, whether it was sourcing high-quality materials or ensuring our packaging was eco-friendly.

We’re proud to say that every candle we produce is a reflection of our personal investment—not just financially, but in terms of time, passion, and commitment.

We’d love to hear about how you keep in touch with clients.

At Bourgeois Wicks, building genuine relationships with our clients is a top priority. We personally manage our social media to maintain direct, meaningful connections with our audience, allowing us to engage with them in real time. Whether through responding to messages, sharing behind-the-scenes content, or showcasing customer feedback, we make sure our clients feel heard and valued.

We also foster loyalty by focusing on personalization. From handwritten notes with each order to offering customized scent recommendations, we go the extra mile to create a memorable experience. We believe that small, thoughtful touches help build a strong bond with our customers.

Additionally, we stay connected through regular email updates, exclusive promotions, and early access to new product releases for our loyal customers. These efforts not only keep our community engaged but also show them how much we appreciate their support.

Ultimately, it’s about creating more than just a product—it’s about offering an experience that resonates on a personal level and keeps people coming back.

Contact Info:

• Website: https://www.bourgeoiswicks.com
• Instagram: https://www.instagram.com/bourgeoiswicks
• Facebook: https://www.facebook.com/bourgeoiswicks